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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

In this article, we explore the importance of event branding and the impact it can have on your business’s success. Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.

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12 Steps for Creating a Great Event Marketing PlanĀ 

Bizzaboo

Build a Compelling Event Website The event website is where your prospective attendees convert to actual attendees. An exceptional event website is a marketing strategy in and of itself, as a positive user experience will yield higher enthusiasm for the actual event. How many times is your event website being shared on social?

MICE professionals

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. Today, with opportunities such as CTV, digital billboards, and the popularity of video on social networks, high-value impressions are no longer too costly for B2B event organizers. On the Web.

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How To Use AI Content Tools like ChatGPT To Plan and Market Your Event

Bizzaboo

In this article, weā€™re looking at ChatGPT for event organizers. Utilize the existing networks of the ice cream industry to reach your target audience. Networking opportunities: Create opportunities for attendees to network and connect with each other, such as a networking reception or industry-specific breakout sessions.

Marketing 116
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9 Ways to Grow Your Email Database

Motivation Excellence

While new content keeps your site fresh, updating existing articles and blog posts is a good engagement tool as well. Promote these exclusive offers on all the social media platforms you use. Always include an email list opt-in when you join a new social network. Promote your email newsletter at networking events.

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Alternatives to Twitter

Conferences that Work

Ernie Smith explains why ownership and openness matter when choosing a social network alternative to Twitter. Of course, the distinctive thing about all of these networks is that each ultimately is centralized, rather than being built on an open protocol. And thatā€™s where commercial networks often falter. Counter Social.

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9 LinkedIn Profile Tips For Event Professionals and Organizers

Bizzaboo

In this article, you’ll find a list of LinkedIn tips for event professionals to help you get found by the right clients and colleagues. Did you know that LinkedIn is the oldest of the major social networks still in use today? This section is ripe for articles you’ve authored, links to events you produced, and more.