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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Using an SEM Strategy.

Audience 242
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How to Promote Your Event on Social Media in 2023

Eventtia

In the past, if we had enough budget to advertise an event in the prime-time slot of a popular TV channel, we were basically guaranteed success. While our focus on this guide is how to use social media to promote our events, we’ll also need to consider the other available channels and best practices.

MICE professionals

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A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Marketing 220
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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO Google Keyword Planner to research and identify target keywords that will be helpful in your event’s marketing campaign.

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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

Use Your Existing Channels to Your Event’s Advantage If your event has a social media presence or email list, utilize these channels to promote your website and drive traffic. Create individual profiles for each speaker or performer on your website, including their biography, photo, and links to their social media.

Website 130
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9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

UGC provides social proof of people enjoying your destination and its features. Compared with traditional advertising, this type of content can be incredibly persuasive and trust-building. Grow Your Social Media Channels. billion people used social media, and that number is growing astronomically.

Benefits 246
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A Digital Marketer’s Survival Guide for This Election Year

Advanced Travel and Tourism

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.