article thumbnail

Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations.

Marketing 264
article thumbnail

8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

In the fast-paced world of event planning, driving event registration is a crucial aspect of ensuring a successful and impactful event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Definitive Guide to Event Registration 2024

Stova

The Definitive Guide to Event Registration This guide will teach you how to create a successful event registration strategy and help you deliver the best registration experience for your attendees, exhibitors, and sponsors. Registration is at the heart of meetings and events.

article thumbnail

How To Monetize Your Events and Increase Your Revenue

Eventtia

A relatively low attendance rate despite a high number of registrants is a common issue in free events. Simply put, an early bird discount or offer is selling your ticket at a lower price for a limited amount of time, typically very early in the registration process. Monetize your event using advertisements.

Sponsors 118
article thumbnail

12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Want to help potential registrants convince the right people to let them attend? Read “ 7 Ways To Help Participants Get Buy-in and Justify Conference Attendance.”

article thumbnail

Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive event registration and achieve your event’s goals. Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Are event marketing and event promotion the same thing?

article thumbnail

Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive event registration and achieve your event’s goals. Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Are event marketing and event promotion the same thing?