article thumbnail

When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

article thumbnail

Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations.

Marketing 264
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Best Practices for Successful Online Hotel Advertisements

Social Tables

Hotel advertisements should be an important part of any hotel’s digital marketing plan. But, if you want to maximize your return on your investment, follow these four best practices for hotel advertisements. Hotel advertisements can drive site traffic, push specials, and amplify your brand. Test Out Retargeting Campaigns.

article thumbnail

Apple iOS Updates Scheduled for April 26th Could Hurt Digital Campaigns – Especially on Facebook

Advanced Travel and Tourism

Digital privacy has been a hot topic for some time, and for the first-time tech leaders are making changes that could disrupt digital advertising for marketers across. The first big changes to hit the advertising world come from Tim Cook’s Apple. Hint: Facebook advertisers face the biggest challenge. iOS14 Update: What is it?

article thumbnail

How To Monetize Your Events and Increase Your Revenue

Eventtia

Being a limited-time offer in nature, early-bird discounts can instil a sense of urgency, encouraging prospective attendees to purchase your ticket faster unless they’ll miss the discount period. Held annually, Coachella’s early bird tickets are always heavily sought after by prospective attendees all around the world.

Sponsors 118
article thumbnail

5 Lessons Strategists Would Share About Digital Paid Media Campaigns, If You Let Them

DCI

For destinations worldwide, it’s clear that traditional advertising – TV spots, printed sponsored content, print ads – are not the way of the future. Digital advertising works because it creates new opportunities for destinations, connecting them to audiences in more engaging and efficient ways. Enlightening.

Media 99
article thumbnail

New Year, New Resolutions for Event Marketers

Convene by PCMA

As such, I will leverage the power of in-market influencers in our international campaigns to effectively localize content, engage prospects, build brand equity and increase conversions. “I .” — Anjia Nicolaidis, group director, international strategy Today, an event brand is less about what we say it is and more about what others are saying.