Remove Advertising Remove Audience Remove Marketing Remove SEO
article thumbnail

A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Experts forecast that this election cycle will amass $10.2

Marketing 232
article thumbnail

How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. SEO vs. SEM: Important Differences. in their destination.

Audience 245
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

article thumbnail

A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Experts forecast that this election cycle will amass $10.2

Marketing 100
article thumbnail

9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Marketing strategies depend on the people you’re trying to reach.

Benefits 246
article thumbnail

A Digital Marketer’s Survival Guide for This Election Year

Advanced Travel and Tourism

Every year, digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Experts forecast that this election cycle will amass $10.2

article thumbnail

Event Marketing Strategies and Ideas: The 2023 Guide

Eventtia

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. What Is Event Marketing? Event marketing can be B2C or B2B in nature. Event marketing can be B2C or B2B in nature.