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Video Marketing Trends to Watch in 2022

Advanced Travel and Tourism

Cisco predicts that over 82% of consumer online traffic will be in video form in 2022. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. And the stats don’t lie: consumers are 2.4 Like what you see?

Trends 245
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How has Social Media Changed the Tourism Industry?

Solimar International

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. Read on to learn the history of how social media changed the tourism industry. Let’s rewind to 2004.

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Data Collection & Privacy: What to Know in 2022

Advanced Travel and Tourism

That said, if you’ve been relying on significant third-party data for your advertising strategies, you’ll need to shift your efforts to first-party-focused methods in 2022. What does this mean for travel marketers in 2022? Use the data you collect to upload custom audiences and find similar audiences to target on social media.

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How To Live Stream the Right Way in 2022 – Whiteboard Wednesday

Endless Events

According to Upcomer , the online live streaming industry saw a 99% progression between April 2019 and April 2020. In this age of digitalization, we all want to live stream our events like the 2019 Coachella and hope for the highest online viewership and surpass the live music event’s 82.9 million viewer record.

Platform 177
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Asynchronous Hybrid Events: A Step Towards Community Model?

Endless Events

As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. A lot of things can go wrong during a synchronous hybrid event as it is hard to stay in sync online and in the physical venue. Event platforms can do wonders for your event ROI. Higher Event ROI.

Audience 306
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Why Good Virtual Events Cost Money

Endless Events

After all, platforms like Zoom are affordable and easy to use, and just about everyone has a Zoom account. The platform had 1.3 billion monthly active users in May of 2022, so it has a massive presence. . Zoom isn’t designed for large-scale events, so opting for Zoom instead of a proper event platform won’t do you any favors.

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Sustainable Travel and Content Creators: Lessons From the 2022 Outdoor Media Summit

The Abbi Agency

Collaborating with content creators will come with a lot of technical talk about how to reach audiences, and a key thing we learned is that short-form video content is important for any social media or online platform. It’s also important to provide value through education across different platforms. Independent.