Convene by PCMA

MARCH 18, 2024

Most of us can’t rely on the lists that helped us exceed our goals in 2019. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. This approach, however, has become increasingly shortsighted. Here’s why: 1.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JANUARY 26, 2023

Prior to joining the team, Phillips, who has more than 35 years of experience, served as senior vice president of operations for 73 Deville, a creative marketing, advertising, and public relations agency. This marks a promotion from Muku’s previous role of director of sales, a position she had served in at the property since 2019.

Public Relations 52

Public Relations Advertising Promotion Tourism 52

Convene by PCMA

OCTOBER 31, 2022

Baker attendance at the International Baking Industry Exposition 2022 rose 25 percent compared to IBIE 2019, thanks in large part to a clever marketing campaign showcasing baked goods in unexpected situations. In fact, baker attendance rose 25 percent compared to IBIE 2019. Here are the ingredients that contributed to that growth.

Marketing 98

Marketing Marketing Retail Public Relations 98

Smart Meetings

FEBRUARY 21, 2019

The Academy Awards color scheme is gold and black, so don’t be afraid to embrace the theme by decorating with stylish accents and balloons,” says Ashton Pina, public relation manager at Nitehawk Cinema, a movie theater in Brooklyn, New York, which is throwing an awards viewing party that has become a coveted ticket.

Public Relations 178

Public Relations Sponsors Consulting Hospitality 178

Convene by PCMA

OCTOBER 7, 2021

Visit Seattle also committed to “asking, introducing, and encouraging thoughtfulness in this sphere from incoming groups,” said Kauilani Robinson, public relations director for Visit Seattle, and has worked with meeting organizers to create land acknowledgements, including for the People of Color conference, which met in Seattle in 2019.

Public Relations 98

Public Relations Website Culture Promotion 98

DCI

DECEMBER 14, 2021

Talent Program at a Glance: Duration : Began in 2009; website relaunched in 2019 . Since then, its efforts have expanded, and in 2019, the chamber relaunched its relocation and talent attraction website, ABetterLifeOKC.com. Lifestyle public relations, telling positive stories to national media.

Website 52

Website Public Relations Advertising Publishing 52

Interface Tourism Spain

JULY 10, 2023

According to the World Tourism Organization (UNWTO), tourism in Africa generated approximately 24 million direct and indirect jobs in 2019. According to the UNWTO, it generated over $160 billion in revenue in 2019, accounting for about 8.5% All of this has helped keep local cultures alive and promoted cultural diversity in Africa.

Tourism 52

Tourism Tourism Sustainability Public Relations 52

Travel Daily Media

SEPTEMBER 25, 2019

Maldives Marketing and Public Relations Corporation (MMPRC) has revealed its efforts to enter MICE, cultural and sports tourism. “We By the end of August 2019, MMPRC had marketed the products of Maldives tourism at 15 fairs in 12 markets and five roadshows in 13 markets. They include MICE, cultural and sports tourism.

Public Relations 40

Public Relations Tourism Tourism Sports 40

Convene by PCMA

JULY 21, 2023

Many events are seeing equal — or, in some cases, greater — international numbers than 2019. Anjia Nicolaidis is director of international strategy at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Travel Daily Media

JULY 15, 2019

Travel and tourism industry pro’s seeking to expand their knowledge of the industry now have a better understanding of the Chinese outbound tourism and MICE market after attending the two-day PATAcademy-HCD workshop organized by the Pacific Asia Travel Association (PATA) from July 1-2, 2019.

Marketing 52

Marketing Marketing Public Relations Tourism 52

Convene by PCMA

MAY 19, 2023

New Audiences, New Preferences Freeman’s Q1 2023 Trend Report revealed there’s been a paradigm shift since 2019: In a span of only 18 months, the average age of B2B event goers dropped from 51 to 45. Vanessa Page is a copy director at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

OCTOBER 22, 2021

In celebration of Earth Day in 2019, the International Baking Industry Exposition staff published highlights on its website of sustainability practices in the baking industry, from opting for biodegradable over recyclable packaging to sustainable palm oil production to baking facilities using solar-powered electricity.

Sustainability 98

Sustainability Events Public Relations Event Marketing 98

Convene by PCMA

JANUARY 24, 2022

Messaging & Personas — Copy focused on health, safety, and 2019 projections won’t sell tickets to today’s customer. Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

SEPTEMBER 7, 2023

Rob Gard A closing event held at a historic off-site venue during the annual PRSA (Public Relations Society of America) Travel & Tourism 2023 Section Conference, which Convene attended in late June, gave Destination Madison a chance to demonstrate that expertise.

Media 52

Media Public Relations Publishing Vendor 52

Convene by PCMA

APRIL 6, 2022

Give more than lip service to “we’re not going back to 2019. Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events. We go back to the past because we know it.

Retail 98

Retail Events Public Relations Regulations 98

Convene by PCMA

SEPTEMBER 19, 2022

First, don’t fall into the trap of adopting a “recovery” mindset — you’ll not only waste budget dollars trying to reactivate prospects lost in The Great Reshuffle instead of finding new leads, you’ll waste time trying to recreate the same events as in 2019 rather than creating ones that better align with the changes our industries have experienced.

Marketing 52

Marketing Marketing Public Relations B2B 52

The Abbi Agency

JANUARY 20, 2022

and across multiple departments, including brand management, public relations and digital content creation. In the past year, the Las Vegas team has more than tripled, with team members ranging from all experience levels ? coordinator to manager?

Public Relations 49

Public Relations Communications Communications Insurance 49

DCI

MARCH 7, 2023

While the UNWTO’s 2019 report showed that a slightly higher percentage of tourism ministers worldwide were female compared to ministers overall, the number still accounted for fewer than a quarter of all tourism ministers at just 23%. Do I believe there is a future for women in tourism leadership? Let’s start with this – absolutely!

Tourism 85

Tourism Tourism Public Relations Networking 85

Travel Daily Media

JANUARY 11, 2019

Thailand Convention and Exhibition Bureau (TCEB) has revealed it has set plans in motion to enhance its five-year venue development model scheme (2019-2023) with the goal to keep pushing Thailand as the Asian MICE location. TCEB to spotlight Venue Standard.

Certification 52

Certification Public Relations Sustainability Venue 52

DCI

SEPTEMBER 21, 2021

The Small Business Administration (SBA) and Economic Development Administration combined invested less than $40 million in programs that encourage this sort of ecosystem building, which is a fraction compared to the $23 billion in SBA loans disbursed in 2019. Fast-forward to 2019. Statistics support the efficacy of ecosystems.

Media 75

Media Contracts Contracts Government 75

Bizzaboo

JANUARY 8, 2024

Media coverage and PR: Assess how the media and public relations talk about your event. Editor’s note: This post was originally published on January 12, 2019 and has since been updated to include the latest developments in the events industry.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

JULY 26, 2021

Originally from Cleveland, Ohio, Ammons attended Baldwin-Wallace University in Berea, Ohio, earning a degree in Mass Communications & Public Relations. Kerry Schrader (left) and Ashlee Ammons appear on an episode of Google for Startups in 2019. A ‘Non-traditional’ Start in Events. A Mother/Daughter Team.

Human Resources 98

Human Resources Networking Public Relations Organization 98