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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

This blog won’t only address revenue initiatives but also cost-cutting measures. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. One of the easiest ways to kill your upsell opportunities is to make participants visit your website’s multiple locations.

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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

Digital influencers can be found on numerous platforms, including Social Media (Instagram, Facebook, Twitter, Instagram, Pinterest) and Blogs. To measure this from Instagram, they would need to have a trackable URL in their Profile to your website for the duration of their campaign). Benefits of working with a Digital Influencer.

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MICE professionals

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Event Marketing Plan Tips: Align Goals, Use Free Stuff and More

Endless Events

We do this every week so if you want to stay ahead and informed about the latest event marketing news, subscribe to our blog ! Looking Back on the Best Blog Posts of 2017. We help you answer these questions and more in today’s roundup of articles. How’s Your Event Planning Salary?

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Navigating the Future of Data and Travel Marketing

Sojern

Third-party cookies assist in tracking website visitors, collecting data, ad serving, retargeting, cross-site tracking, and most importantly, they help you drive direct bookings to your website. . Then, as that traveler visits other websites, you can target them using their hashed email instead of cookies. . Sojern can help.

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Customer Journey Mapping for Tourism Brands

Tourism eSchool

To operationalise this, you need to do 2 things: Profile your Ideal Customers ( check out our blog article on how to do just this!) , then. For example, some of the major touch-points for most Personas relating to travel include: Dreaming – Search, Social Media, Word of Mouth, Destination Websites.

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How New Orleans TMC Evolved their Blog & YouTube Channel into the Ultimate Insider’s Guide

Crowdriff

When the New Orleans Tourism Marketing Corporation first launched its blog, GoNOLA.com in 2010, the goal was to capture the sights and sounds of the world’s most festive city and in a fun, quick, and conversational way. Their fun, playful videos have won them a 2017 VIZZI Award for best video storytelling.

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A Marketer’s Ultimate Guide to User-Generated Content (UGC)

Crowdriff

How UGC affects website performance. Whether your customers write reviews on a section of your website, or whether they use third-party review sites (such as Yelp , TripAdvisor , G2Crowd , Google , etc.) Blog posts or video content. In the B2B world, marketers love reading and writing blog content. UGC marketing examples.