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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

This is the simplest model for calculating event ROI. Whatever definitions of event value and cost you use, the models in this guide will help you calculate your return. Return/Investment ROI = Event Revenue / Event Expenses Pro: Easy to calculate. The result is the event ROI percentage. What do you choose? ?

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

This is the simplest model for calculating event ROI. Business Goals. Web Analytics Platform. 3 Models For Calculating Event ROI. Whatever definitions of event value and cost you use, the models in this guide will help you calculate your return. Pro: Easy to calculate. Event booth/stall. Event Goals.

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Hilton wins first-ever Sustainable Stand Award at 30th edition of Arabian Travel Market

Travel Daily Media

To support its ecologically responsible approach to its stand design, Hilton is measuring its environmental footprint with a carbon calculator and has taken steps to mitigate the impact of its catering activities throughout the show, in line with the company’s long-term sustainability goals.

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Travelport launches Smartpoint Cloud, delivering an easier, more intuitive retail experience

Travel Daily News

Smartpoint Cloud also enhances exchange capabilities to automate the calculation of accurate exchange costs and reduce errors.

Retail 72
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Business Events and Air Travel — a Climate Conundrum

Convene by PCMA

Huber then shared research conducted by ALLEA, the European Federation of Academies of Sciences and Humanities, which calculated the carbon impact of moving a set of academic conferences from different destinations throughout Europe to one central location with a major airport: Frankfurt, Germany.

Travel 105
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3 Shifts in Event Sustainability

Convene by PCMA

That choice reflects what feels like a tipping point, by both businesses and consumers, in their commitment to sustainability, a shift that’s been spurred on by the pandemic. Here are three ways in which industry sustainability experts told us that event sustainability isn’t business as usual in 2022. On the Web.

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EyeforTravel reveals star-studded speakers for Digital Strategy Summit 2019

Travel Daily Media

The event will take place on 21-22 May at the Hilton Tower Bridge hotel in London and will bring together senior travel professionals and business leaders to discuss the business-critical challenges and opportunities facing travel brands today. Fernando Vives, CCO, NH Hotel Group.