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Travel Advertising Today & in a Cookieless World

Sojern

Digital advertising as we know it is changing. Google announced in early 2020 that they would be joining many other browsers, most notably Safari and Firefox, in sunsetting the 3rd party cookie in 2022–a technology that’s been used for targeting in digital advertising for years. A Digital Advertising Revolution–Then to Now .

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Post-Pandemic Events: The Contactless Way

Endless Events

By implementing distancing regulations, and no-touch tools such as QR Codes, NFC tags, Big Data, and more, it lowers the risk of contracting the virus and adds a layer of security. . Advanced Advertising Techniques . Venues will play a key role in the restoration of the events industry. Contactless Solutions For Post-Pandemic Events.

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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Bonus tip: Google offers an easy-to-use data highlighter tool that allows content creators to appropriately tag content data.

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9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

Compared with traditional advertising, this type of content can be incredibly persuasive and trust-building. These details can help current and future advertising plans. Ask them to use hashtags and tag your company. UGC provides social proof of people enjoying your destination and its features. Boost Your SEO Ranking.

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How To Repurpose Event Content To Sell More Tickets – Whiteboard Wednesday

Endless Events

You’re going to want to tag everything. Now, so if you have this pillar content where somebody has spoken on your stage and said something really amazing, why not tag them in the video that you’ve repurposed? Again, tag and share. Twitter, obviously, and then LinkedIn up to two minutes is always the best practice.

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How has Social Media Changed the Tourism Industry?

Solimar International

TV, print, and radio advertisements prevailed as travelers and companies were still adapting to the nascent digital world. Developments like location tags have expanded the utility of social platforms from travel inspiration to travel planning resources. Advertisements . Destinations can also pay for social media advertisements.

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10 Ways to Build Trust With Customers Online

Tourism eSchool

Neilson’s Global Trust in Advertising – Australia : Asked Australian’s the question “To what extent do you trust the follow advertising”. The top 2 most trusted forms of advertising were Recommendations from friends and family (83%) Consumer opinion posted online (66%) So why is this research so important?

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