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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. In the context of trade shows, this means designing the event in a way that minimizes waste and promotes sustainability. Read More : Ditching the Dump Implementing circularity in trade shows is important for several reasons.

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Mastering the Art of Event Technology: Expert Tips for Making Your Next Event a Success

Traveler's Q

Events have evolved significantly over the years, and technology has been at the forefront. Event technology has become an essential aspect of planning and executing successful events. However, mastering the art of event technology is critical to planning and hosting a successful event.

MICE professionals

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Reinventing Business Models for Events

Smart Meetings

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Customers, sponsors, and exhibitors are demanding a different value proposition. But the reality is that 80% of virtual attendance is free.

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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The Evolution of Meetings: Lessons for Navigating a Hybrid Future

Smart Meetings

Just because you’re hosting a trade show in an exciting new hybrid format doesn’t mean you can’t rely on traditional virtual event elements. Have stakeholders demo the technology and practice dry runs. One of the big benefits of hosting a hybrid or virtual trade show is that it’s easy to increase accessibility.

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A Demonstration of Extraordinary Event EQ

Smart Meetings

How to kick up the empathy and excitement-quotient at events Smart Meetings Extraordinary Texas Event at Omni Barton Creek Resort & Spa in Austin brought leadership strategies, technology innovations, experiential gifting and fun F&B ideas from the award-winning magazine to life for three days and we are sharing the aha moments with you.

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36 Ways to Bolster Your Covid Contingency Plan

Smart Meetings

The venue was perfect and the speakers top-notch. Speakers want to present remotely, and attendees and sponsors are starting to drop off. The following tips will allow you to leverage technology to: Improve Covid safety. What if travel policies change, and speakers, attendees and sponsors start to cancel?

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