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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. In the context of trade shows, this means designing the event in a way that minimizes waste and promotes sustainability. Read More : Ditching the Dump Implementing circularity in trade shows is important for several reasons.

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Mastering the Art of Event Technology: Expert Tips for Making Your Next Event a Success

Traveler's Q

Events have evolved significantly over the years, and technology has been at the forefront. Event technology has become an essential aspect of planning and executing successful events. However, mastering the art of event technology is critical to planning and hosting a successful event.

MICE professionals

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3 Steps to Proving the Value of Trade Show Marketing

Stova

Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. The good news: Technology is available to lend a hand.

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Reinventing Business Models for Events

Smart Meetings

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Customers, sponsors, and exhibitors are demanding a different value proposition. But the reality is that 80% of virtual attendance is free.

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Surprising Benefits of Holding a Virtual Trade Show

Creative Group Inc

Trade shows are good for business. By attracting participants who are interested in your product, trade shows pull in naturally vetted target audiences and create a productive selling environment. The solution, for now, is to reinvest in a virtual trade show. Ready to design a virtual trade show?

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Bizzabo Announces Launch of Klik Experiential Wearable Event Technology

Bizzaboo

Bizzabo announces the launch of Klik Experiential , wearable technology for flagship events. . This is an enthusiastic signal of the industry’s readiness to return to conferences, trade shows, and other large networking gatherings. . The Power of Wearable Event Technology . We are ready to meet those expectations. .