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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. In the context of trade shows, this means designing the event in a way that minimizes waste and promotes sustainability. Read More : Ditching the Dump Implementing circularity in trade shows is important for several reasons.

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Mastering the Art of Event Technology: Expert Tips for Making Your Next Event a Success

Traveler's Q

Events have evolved significantly over the years, and technology has been at the forefront. Event technology has become an essential aspect of planning and executing successful events. However, mastering the art of event technology is critical to planning and hosting a successful event.

MICE professionals

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Reinventing Business Models for Events

Smart Meetings

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Customers, sponsors, and exhibitors are demanding a different value proposition. But the reality is that 80% of virtual attendance is free.

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Surprising Benefits of Holding a Virtual Trade Show

Creative Group Inc

Trade shows are good for business. By attracting participants who are interested in your product, trade shows pull in naturally vetted target audiences and create a productive selling environment. The solution, for now, is to reinvest in a virtual trade show. Ready to design a virtual trade show?

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The Evolution of Meetings: Lessons for Navigating a Hybrid Future

Smart Meetings

For sure, there are a significant percentage of meeting attendees that can’t wait to participate in person; but organizers and planners found out during the first several months of 2022 that a sizable audience of previous attendees were more than happy to participate virtually. Have stakeholders demo the technology and practice dry runs.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Highlight your sponsors in organic ways. It’s one of the most powerful forms of marketing.

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