article thumbnail

Omicron travel restrictions discourage Europeans from travelling, but summer prospects are promising

ETC Corporate

Europeans’ intention to travel (61%) decreases compared to spring and summer 2021 but remains stronger than one year ago (54%), demonstrating higher resilience against new COVID-19 waves Fragmented and inconsistent border restrictions in response to the Omicron variant impede consumer travel decisions Early-summer prospects are promising, as (..)

Prospect 199
article thumbnail

The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

Advanced Travel and Tourism

Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Because younger travelers are using social media at every stage of the sales funnel — including before, during, and after a trip — it’s a meaningful two-way street for communicating and engaging all year round.

Media 229
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2023 Travel Outlook: Leveling Up Your Data Game

Advanced Travel and Tourism

With economic factors always changing and younger generations gaining more access to travel, collecting the data of those who visit a location helps DMOs build better strategies. Download our 2023 Travel Outlook WP today to find out more ways to level up your data. 3 Benefits of Better Visitor Data: Increased Customer Understanding.

Travel 242
article thumbnail

The Sharing Economy and the Tourism Industry Prospects, Opportunities and Challenges

Travel Daily News

The sharing economy has managed to create a new way of traveling, through online sharing platforms that facilitated direct transactions between ordinary citizens to share houses and cars, traditional foods and local information, enabling social interactions that connected tourists to the local community.

Prospect 100
article thumbnail

Russo-Ukrainian crisis having little impact on long-haul travel sentiment to Europe

ETC Corporate

Intention for long-haul travel remains weak in key markets amid worsening economic prospects, COVID-19 and geopolitical shocks Brazil is the only market where the travel sentiment increased significantly compared to a year ago COVID-19 concerns and high travel-related costs are the main deterrents to long-haul travel in summer 2022 According to the (..)

Travel 222
article thumbnail

Experts: Travel Industry Could Coast Through Recession

Smart Meetings

The good news is that travel is well positioned to withstand any downturn,” he said. Let’s take a deeper dive into why events and business travel might float above the turbulence. Travel Priorities First, some history. Business travel is not all the way back yet, so it still has an upside. There is resilience,” he said.

Travel 246
article thumbnail

2023 Travel Outlook: Leveling Up Your Data Game

Advanced Travel and Tourism

With economic factors always changing and younger generations gaining more access to travel, collecting the data of those who visit a location helps DMOs build better strategies. Download our 2023 Travel Outlook WP today to find out more ways to level up your data. Collecting visitor data has never been more important.

Travel 130