Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. They love you, your product/service, and everything your brand stands for – they are your advocates.

Tourism 98

Tourism Tourism Marketing Marketing 98

Solimar International

DECEMBER 1, 2023

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.

Sustainability 98

Sustainability Tourism Tourism Marketing 98

Tourism eSchool

JANUARY 10, 2023

Does your Tourism brand have a YouTube channel but you haven’t looked at it in awhile? Meaning having your own channel is important when recommending travel experiences and products. YouTube is #2 most important social media platform in Australia with Facebook placing #1. Why add YouTube into your marketing mix?

Tourism 90

Tourism Tourism Social Media Website 90

Tourism eSchool

SEPTEMBER 19, 2021

3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Develop your tourism experience (from Destination New South Wales). By Rebecca White. Ask customers to share.

Online 90

Online Tourism Tourism Social Media 90

Social Tables

OCTOBER 28, 2016

These 40, follow-worthy social media influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. That’s why the Social Tables Twitter account serves up tweets to help you stay ahead of the competition, in 140 characters or less. Click To Tweet.

Social Media 128

Social Media Hospitality Media Consulting 128

Tourism eSchool

DECEMBER 12, 2022

Seasonality has a huge impact on tourism businesses, and is a consistent challenge of tourism businesses who we work with around Australia. Trying to keep their head above water when the season is slow, and then working overtime when visitation is high is a constant battle for so many tourism businesses.

Tourism 97

Tourism Tourism Marketing Marketing 97

Solimar International

AUGUST 2, 2023

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable. What is the Role of Tourism Consultants?

Consulting 98

Consulting Tourism Tourism Sustainability 98

Tourism eSchool

MAY 9, 2023

Home How to Brief a Photographer for Tourism Businesses & Destinations By Lachlan Swan Published on May 10, 2023 Your place is amazing! That’s a pretty good reason that 67% of consumers consider visuals to carry more weight than customer reviews, or product information. Remember you’re in the business of tourism!

Tourism 89

Tourism Tourism Social Media Website 89

Advanced Travel and Tourism

JUNE 30, 2021

User-generated content (UGC) is what it sounds like: content created by people who have used certain products or services. . The TV brand and store won your business simply because a past customer shared about their product. Why UGC Is Crucial for Travel and Tourism Brands. Grow Your Social Media Channels.

Benefits 246

Benefits Marketing Marketing Social Media 246

Solimar International

JUNE 11, 2024

As a recent graduate of the European Masters in Tourism Management program , a joint program with three universities in Denmark, Slovenia, and Spain. I was looking for an opportunity where my interests in sustainable tourism and social media marketing could be met. Thus, in 2019, tourism contributed 9.7%

SEO 52

SEO Social Media Tourism Tourism 52

Tourism eSchool

APRIL 30, 2020

COVID-19 Immediate Response Action Plan for Tourism Businesses. On top of Australia's bushfires at the start of the year COVID-19 is bringing the tourism industry to its knees, not just here in Australia, but globally. If your business can, sell your product/experience/service online. Products and Retail. Gift Vouchers.

Tourism 97

Tourism Tourism Social Media Online 97

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

DCI

APRIL 28, 2022

Film tourism isn’t a brand new thing, but the options for tapping into it are larger than ever. From big-name franchises like Mission Impossible to more niche series like Emily in Paris , destinations are able to play roles in the seemingly endless casting opportunities offered by streaming services for tourism. The concept is simple.

Tourism 75

Tourism Tourism Social Media Incentives 75

Tourism eSchool

AUGUST 8, 2021

The first experience we had with a product or service was on a shelf. These days, customers have the ability to connect with products early in their purchase journey, in ways that weren’t even conceivable back 15 years ago. How does this change the way we market tourism brands? Map their Journey with your tourism brand.

Tourism 63

Tourism Tourism Social Media Website 63

Tourism eSchool

SEPTEMBER 29, 2021

How to Brief a Photographer for Tourism Businesses & Destinations. That’s a pretty good reason that 67% of consumers consider visuals to carry more weight than customer reviews or product information. Product shots – these are the more utilitarian shots that demonstrate the specifics of your offering. By Lachlan Swan.

Tourism 96

Tourism Tourism Social Media Website 96

Tourism eSchool

DECEMBER 12, 2022

Home 6 Smart Tourism Marketing Ideas to Combat Seasonality By Paige Rowett Published on December 13, 2022 The effect seasonality has on a tourism business is a major challenge of Tourism Businesses who we work with around Australia. But the reality is all industries are the same.

Tourism 52

Tourism Tourism Marketing Marketing 52

Tourism eSchool

FEBRUARY 13, 2022

A Tourism Marketer’s Guide to Getting Started with Email Marketing. One of the fundamental marketing tactics for every tourism business should be the development and implementation of a regular enewsletter to engage current and potential customers. Greater + Cheaper Reach than Social Media. By Paige Rowett.

Tourism 52

Tourism Tourism Marketing Marketing 52

Tourism eSchool

JANUARY 15, 2023

Because trust is what your customers need before they will click the “buy now” button on your website and visit your tourism experience. Trust that your tourism experience will be what they expected. Are you using professional photos that visually show your product or service in its best light? Is it optimised for mobile ?

Online 89

Online Social Media Website Advertising 89

Dana Communications

AUGUST 8, 2023

Research shows that customers prefer supporting businesses associated with charitable causes and are willing to pay more for products and services contributing to humanitarian efforts. To engage younger demographics, try promoting cause marketing campaigns on social media. DO use social media to promote your charitable cause.

Marketing 192

Marketing Marketing Travel Travel 192

Tourism eSchool

JULY 17, 2021

In the tourism industry, blogging has to be one of the most important tactics in being able to tell your story, and engage your Ideal Customers in your brand. Blogs are essentially the vehicle for the content that you produce and share in your social media accounts, and also in your enewsletters to your customers.

Tourism 57

Tourism Tourism SEO Marketing 57

Solimar International

JUNE 22, 2021

The tourism industry has shifted as a result of the pandemic. The summer of 2020 gave everyone hope of a quick recovery for the tourism industry, as COVID-19 cases seemed to drop across the globe and countries dependent on tourism eagerly opened their borders to travelers again. Domestic travel.

Tourism 98

Tourism Tourism Trends Sustainability 98

ADMEI

MAY 15, 2024

If you’ve identified the perfect trade show but your budget doesn’t allow for a stand-alone booth, consider partnering with your CVB or tourism bureau. Once you’ve selected your shows, engage with them on social media, posting with official hashtags and tagging the host organization in promotional posts.

Trade Show 227

Trade Show Destination Management Rehearsal Audience 227

Advanced Travel and Tourism

JULY 7, 2021

on video content… and then only post it to social media. The combination of media helps reach more people, including those who prefer to watch a video over reading text. Social Media Videos. And don’t forget video on social media, which has tons of options. Product videos. Explainer videos.

Marketing 246

Marketing Marketing Social Media Advertising 246

Solimar International

DECEMBER 22, 2023

Tourism is a constantly changing industry that works best when it can anticipate and adapt to new trends amongst tourists. It’s in the best interest of destination management organizations (DMOs) to frequently engage in tourism planning , and to consistently navigate changing trends and adjust to new demographics.

Trends 98

Trends Travel Travel Social Media 98

Advanced Travel and Tourism

OCTOBER 21, 2021

Each step usually goes something like this: Decide which product or service you wish to advertise. According to Social Media Today , many people use search engines for local planning — 64 percent of all Google searches are looking for local information, and 97 percent of online searchers have looked for a local business.

Audience 233

Audience SEO Advertising Social Media 233

Solimar International

JUNE 24, 2022

Solimar International is proud to introduce our Summer 2022 Virtual Travel Writing and Sustainable Tourism Internship Cohort! This semester’s cohort features 18 talented individuals with a shared passion for sustainable development and tourism. That is when he decided to build a career in sustainable tourism. ymaz , from I?zmir,

Sustainability 98

Sustainability Tourism Tourism Travel 98

Interface Tourism Spain

MAY 17, 2022

Active tourism grows 18% in the last year. Active tourism saw an 18% increase in 2021, per data from the “ Anuario Estadistico del Turismo 2022 ”. On a global level, one can note that one of the greatest changes has been seen in forms of tourism. This demographic is thus far more familiar with social media channels.

Tourism 52

Tourism Tourism Social Media Trends 52

ADMEI

MAY 8, 2024

If you’ve identified the perfect trade show but your budget doesn’t allow for a stand-alone booth, consider partnering with your CVB or tourism bureau. Once you’ve selected your shows, engage with them on social media, posting with official hashtags and tagging the host organization in promotional posts.

Trade Show 222

Trade Show Destination Management Rehearsal Audience 222

Solimar International

NOVEMBER 1, 2022

Tourism destinations go through various stages of development, and during each of them, managers face issues and challenges that need to be addressed to guarantee the ongoing success of the destination. Create goals to develop the tourism product. What is an emerging destination? . Marketing strategy. Destination management.

Tourism 52

Tourism Tourism Destination Management Sustainability 52

Crowdriff

JULY 27, 2017

Imagine: It’s another typical day on the job, as an all-star social media manager. Your main tourism season is revving up, so this morning, you’re looking for a user-generated pic from an excited traveler to feature as your #PhotoOfTheWeek. joins forces with your go-to social media automation tool? Interested?

Social Media 52

Social Media Automation Media Management 52

Smart Meetings

MAY 9, 2024

In his book, “Conquering Life’s Stage Fright: Three Steps to Top Performance,” Schulman suggests treating every activity—call, email, social media post and interaction—as a show of who you are. Mariya Baker, director of sales with Louisville Tourism , is partial to the human element of the destination. Act accordingly.

Education 264

Education Networking Sports Culture 264

Tourism eSchool

JANUARY 15, 2023

Because trust is what your customers need before they will click the “buy now” button on your website and visit your tourism experience. Trust that your tourism experience will be what they expected. Are you using professional photos that visually show your product or service in its best light? Is it optimised for mobile ?

Online 52

Online Social Media Website Advertising 52

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing. Crafting campaigns that resonate with values rather than just selling products can make a brand memorable and create a positive association.

Marketing 204

Marketing Marketing Advertising Audience 204

Solimar International

MAY 23, 2022

The travel and tourism industry is no exception. Today, 65% of global travel and tourism sales are made online (Statista 2021), leading digital marketing to be even more important than traditional marketing. Destination Management Organisations are facing high competition for tourism dollars. Find out below! . Go virtual.

Marketing 98

Marketing Marketing Social Media Online 98

Dana Communications

DECEMBER 5, 2022

The production crew is masked up in accordance with CDC guidelines. In 2022 consumers want inspiring products and experiences that spark joy and offer a break from the ongoing uncertainty of the past two years. Hopefully, gleefully, and, at times euphorically advertisers have forged ahead in portraying a less virus-intrusive world.

Advertising 208

Advertising Communications Communications Social Media 208

Smart Meetings

APRIL 27, 2021

Smart Meetings loves recognizing talented hospitality professionals who will help the industry evolve as we get back to meeting, so when we heard that Destinations International had announced their 2021 30 Under 30 class from convention and visitors bureaus and tourism boards around the world, we wanted to get to know them better.

Tourism 279

Tourism Tourism Communications Communications 279

Crowdriff

JANUARY 28, 2019

Live video in particular is a medium that’s steadily gaining popularity as b rands use it to broadcast live streams to their social media audiences. . Live video is really helpful for tourism brands looking to connect with their social followers and authentically show off their destination or attraction.

Tourism 52

Tourism Tourism Social Media Audience 52