article thumbnail

Keeping Your Event Website Relevant: Why Regular Updates Are a Must

Traveler's Q

A website is the most significant platform for any organization to showcase its events and communicate with its audience. However, creating an event website is not enough to generate traffic and attract participants. Regular maintenance and updates are essential to keep the website relevant and engaging.

Website 130
article thumbnail

How Tourism Organizations Can Find Inspiration for Content Strategy with AI Platforms

Advanced Travel and Tourism

ChatGPT bills itself as a way to provide a quick and efficient way to generate blogs, website content, and social media posts. This not only means generic content, but it can also mean the chatbot creates duplicate content, which can signify a negative impact on your SEO score.

Platform 236
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

With the rise of event promotion websites and the increasing number of features, it’s easier than ever to showcase your event in a way that will attract and engage potential attendees. Once you have these basics covered, you’ll have a strong foundation for promoting your event on your website.

Website 130
article thumbnail

Basic Travel Marketing SEO: Five Ways to Improve Your Blogs & Content

DCI

For many destination marketers from small DMOs, across generations, SEO (or, Search Engine Optimization), is still a scary topic. As we write blog posts and web content, we hope it will reach audiences, but it’s hard to know what the right approach is for effective SEO. Remember that SEO keywords need not be singular words.

SEO 63
article thumbnail

How Important is Hosting and Maintenance of Your Website? Hint….It’s Critical

DCI

Just like we must change the oil to keep our cars running well, the backend work to maintain the health of your website is an important step that should not be overlooked. Here are just a few benefits that come when your website is maintained and hosted on a secure server. 1.

Website 52
article thumbnail

Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

However, your organization will earn revenue up to one year early! One of the easiest ways to kill your upsell opportunities is to make participants visit your website’s multiple locations. Use organic and paid digital marketing tactics. Ensure your website has recent blogs, videos, and podcasts highlighting your event.

article thumbnail

How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Websites use SEO to target specific keywords and move up on the Google search page without promoting anything.

Audience 233