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11 Actionable Virtual Event Marketing Ideas

Endless Events

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. But what are the virtual event marketing ideas that you should look at, specifically? Grab the popcorn and keep on reading!

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CL24 Playbook for EIC Silver Sustainable Event Standard Certification

Convene by PCMA

PCMA Convening Leaders 2024, held in January in San Diego, earned the Silver certification of the Events Industry Council’s (EIC) Sustainable Event Standard. In April, PCMA Convening Leaders 2024 was awarded the Silver certification of the Events Industry Council’s (EIC) Sustainable Event Standard.

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The Future of Events: Hear From Experts on Sustainability, AI, and Event Data

Bizzaboo

of event attendees agree that diversity, equity, and inclusion (DE&I) and sustainability are their top priorities when deciding where to spend and travel for events. Despite this, less than 10% of event organizers prioritize DE&I and sustainability initiatives. Kayla Drake Director of Field Marketing Apollo.io

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IMEX 2022 ‘Pathways to Clarity’ Showcased Sustainability and Mental Wellness

Smart Meetings

Additionally, MPI Foundation raised $400,000 through Caesars Entertainment-sponsored Rendezvous and a silent auction. “We were doing sustainability before anyone thought it was remotely interesting because we thought it was the right thing to do,” said IMEX CEO Carina Bauer. meetsmart pic.twitter.com/xY7qsyppLz.

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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

As a result, Events Industry Council (EIC) updated its standards in 2022 to enhance sustainable practices across the events industry. Additionally, EIC introduced a new certification for event professionals interested in promoting sustainability and social impact in their organizations and global business events.

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Event Case Study: MPI Southern California WeCon 2024

Smart Meetings

And as sustainability remains a crucial element for an increasing number of event profs and destinations, small meetings make sustainable practices a bit easier to implement, as smaller groups require a little less of, well, everything. This was really well received, Minzey adds.

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Destination guide for sustainable venues in Stuttgart 

The MICE Blog

There’s a lot happening in Stuttgart right now, especially in its transformation into a leading destination for sustainable events. It drew over 2000 participants dedicated to sustainable urban development. The hotel has a strong commitment to sustainability through its Gold DEHOGA sustainability certification.