Techsytalk

AUGUST 15, 2016

The benefits of an event app are clear for attendees, sponsors, planner and everyone else involved. You’ll need to market your event app! The onus is on the planner and marketers to show the value of the app to the attendees. As you market your app, you’re marketing your event. Sponsors will be impressed.

Event Apps 157

Event Apps Marketing Marketing Sponsors 157

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Stova

MAY 11, 2023

This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Common marketing goals include building brand awareness, generating leads, closing sales, and entering new markets. The right shows attract your best customers and prospects. Step 1: Set goals.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Key Challenges to Planning and Marketing a Hybrid Event. What is a Hybrid Event? your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Eventtia

SEPTEMBER 2, 2022

Many organizations have been embracing events as an effective way to market their business and products/services. Attracting many attendees to an event won’t really bring too much value if they aren’t a good fit for the event, your business, and your sponsors. Better-quality attendees.

Sponsors 118

Sponsors Advertising Prospect Events 118

InEvent

AUGUST 7, 2023

How can you successfully attract sponsorships for your event amid shrinking marketing budgets of potential sponsors? During economic downturns, prospective sponsors often exercise more caution when deciding on the events they want to back.

Prospect 52

Prospect Sponsors Events Marketing 52

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats. Truly great customer service.”

Event Technology 69

Event Technology Platform Technology Technology 69

Endless Events

MAY 12, 2022

This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. ” For instance, why do marketers have resources whereas event planners don’t? “Meanwhile, marketers made more money.

Planner 320

Planner Events Virtual Events Trade Show 320

MeetingsNet

MARCH 16, 2022

A Total Event Program includes all the events, large and small, internal and external, that an organization hosts and attends to reach and engage their prospects, customers, and employees. Sponsored by: The pandemic sped up the digitization of meetings and events by at least five years, bringing more events—and event data—online.

Technology 98

Technology Technology Prospect Sponsors 98

Convene by PCMA

JANUARY 19, 2024

After defining your audience and key objectives — are you trying to attract a certain target market, increase engagement, improve exhibitor satisfaction? — It could be that some ideas require resources from a partner or sponsor to execute. Target your marketing. Target your marketing.

Prospect 52

Prospect Public Relations B2B Audience 52

MeetingsNet

MARCH 16, 2021

Examine prospects for meetings and other events in 2021 and beyond, “including tactics and strategies being employed to accelerate the recovery.”. EIC is currently raising funds for the project, looking for sponsors on both an enterprise and individual level. Articulate how meetings and events can be a catalyst for economic recovery.

Sponsors 111

Sponsors Prospect Global Events Planner 111

MeetingsNet

SEPTEMBER 23, 2022

That was the message from three marketing-event veterans on a September 22 webinar hosted by the American Marketing Association and Notified, a cloud-based provider of event-platform and -measurement tools. The panelists also suggested that sponsors be brought into the conversation around content creation early on.

Attendee 69

Attendee Sponsors Prospect Planner 69

Eventtia

MAY 13, 2022

via event content) so they can understand better what the impact of their participation will be Design an event that aligns well with the cause, as well as being attractive for the donors and attendees Create attractive marketing and promotional materials using this data. virtual auction) Assess your prospective donors’ preferences.

Prospect 62

Prospect Sponsors Events Social Media 62

Bizzaboo

MARCH 20, 2023

Source : Customer Contact Week Virtual Event: Event Strategy Forum Bizzabo's Event Strategy Forum website condensed as much information as possible on the main landing page to keep prospective attendees interested and enticed to register. sizzle reels, on-demand video) Not sure where to start researching the best event website builder?

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

Source : Customer Contact Week Virtual Event: Event Strategy Forum Bizzabo’s Event Strategy Forum website condensed as much information as possible on the main landing page to keep prospective attendees interested and enticed to register. sizzle reels, on-demand video) Not sure where to start researching the best event website builder?

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

NOVEMBER 14, 2022

In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. 5 Ways To Find the Right Event Sponsors. 6 Tips for Pitching Event Sponsors. 4 Ways To Prove ROI to Sponsors.

Sponsors 98

Sponsors Events Virtual Events Website 98

Smart Meetings

OCTOBER 8, 2018

For more than half of them, in fact, events are the most valuable marketing channel. Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. This is critical for marketing attribution.

Technology 211

Technology Technology Automation Prospect 211

Convene by PCMA

JULY 19, 2023

We need to make sure they understand and get value from our events because if they don’t come back, our exhibitors and sponsors won’t come back.” The second and remaining points were drawn from an ECEF survey of 1,500-plus sponsors.

Management 98

Management Trade Show Sponsors Audience 98

Traveler's Q

SEPTEMBER 21, 2023

Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages. We will delve into various techniques, tips, and strategies to make your email marketing campaign a success, ensuring that your event will be well-attended.

Automation 130

Automation Promotion Audience Events 130

Endless Events

JULY 26, 2018

Why authenticity matters in marketing a purpose-driven event. Your goal, as an event prof is to market to and attract, indeed inspire , the people who hold the same values as the brand you represent. Marketing in line with the ‘why’. In essence, it’s what you want event goers to experience.

Speakers 185

Speakers Audience Sustainability Events 185

Bizzaboo

NOVEMBER 7, 2022

They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Educating prospects. Generating leads. Educating employees. Hugh Forrest.

Social Media 98

Social Media Registration Sponsors Events 98

Bizzaboo

FEBRUARY 15, 2023

Not only does this show that you’re partnered with the industry’s best professional development organizations or certifications, but it also shows your prospective attendees that you’re fully invested in them — beyond the price of a ticket. The question is: How do you make sponsorship worthwhile for sponsors and attendees?

Virtual Events 86

Virtual Events Online Sponsors Events 86

Bizzaboo

MARCH 1, 2023

With so many different ways to market your event, it’s hard to know how to successfully promote your events. The key is to break down your event strategy into smaller initiatives to make it more manageable, which is exactly what we do in this ultimate guide to event promotion and marketing. Table of Contents What is event promotion?

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

MARCH 1, 2023

With so many different ways to market your event, it’s hard to know how to successfully promote your events. The key is to break down your event strategy into smaller initiatives to make it more manageable, which is exactly what we do in this ultimate guide to event promotion and marketing. Table of Contents What is event promotion?

Promotion 52

Promotion Registration Social Media Sponsors 52

Conferences that Work

APRIL 11, 2022

By “suppliers” I mean vendors of products or services, and sponsors. Often, vendors meet with practitioners at a tradeshow, and sponsors (who are usually vendors too) get opportunities to address practitioners. You will alienate most if not all of your potential sales prospects.). A tip: don’t do this!

Meeting 118

Meeting Vendor Sponsors Attendee 118

Convene by PCMA

OCTOBER 4, 2021

More than 90 percent of event participants responding to a recent survey said they are not opposed to additional health and safety protocols at events like Informa Markets’ MAGIC Pop Up Orlando earlier this year. Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Eventtia

APRIL 18, 2022

Marketing and promotion tools. Marketing coordinator. Creating a marketing plan and responsible for all things related to promoting the event. Responsible for everything related to the venue, the main contact person for vendors and sponsors when on the venue. Marketing plan. Identify and contact sponsors/partners.

Sponsors 62

Sponsors Social Media Registration Events 62

Eventtia

MAY 13, 2022

In this article we’re going to walk you through exactly that, explaining the different online event sponsorship offerings, how to structure them into packages, and most importantly, how to pitch this to your sponsors. Your event sponsorship package is essentially a pitch on why potential sponsors should choose you. Let’s get to it!

Online 62

Online Sponsors Events B2B 62

Bizzaboo

APRIL 16, 2023

From webinars and field marketing events to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate event market — which hauled in $95.3 billion by 2030, growing 17.3%

Retreat 104

Retreat Events Trade Show Logistics 104

Bizzaboo

JUNE 15, 2022

A user conference is designed to excite and educate clients and prospects on your product’s latest features, your company’s future roadmap, and industry trends. For others, it might include identifying potential business partnerships, meeting prospective employees, or discovering sales opportunities. Consider sponsors and vendors.

Conference 78

Conference Prospect Events Vendor 78

Endless Events

SEPTEMBER 14, 2018

Back in the dark ages, event marketers had a slim handful of solutions to choose from. If you look at the event marketing stats , organizations are investing more so than ever on these platforms. Other platforms may come with comprehensive event marketing and analytics tools but are lacking in functions for engaging attendees.

Management 280

Management Platform Event Apps Automation 280

DCI

OCTOBER 15, 2021

Since the advent of paid social media, destination marketing organizations (DMOs) have wondered if investing in organic social or paid social generates better returns, especially on a tight budget. It’s free to post your destination marketing content, which can open up budget for rock star destination content creation.

Organization 72

Organization Social Media Prospect Audience 72

DCI

AUGUST 11, 2022

For destinations worldwide, it’s clear that traditional advertising – TV spots, printed sponsored content, print ads – are not the way of the future. And unlike traditional media, it comes with a dashboard that gives you control over your marketing. Do we really need to talk about the secrets of digital media campaigns anymore?

Media 99

Media Advertising Automation Social Media 99

Convene by PCMA

SEPTEMBER 18, 2023

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical event marketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.

Events 52

Events Prospect Event Marketing Global Events 52

Convene by PCMA

NOVEMBER 5, 2021

In the first episode, global software company Workiva’s Valerie Strehle, director of marketing, and Diana Cam, senior director of partner marketing, reviewed what worked — and what didn’t — at their recent virtual events for finance, accounting, risk, and compliance professionals. Biggest Challenge.

Virtual Events 97

Virtual Events Registration Events Sponsors 97

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Whether you’re interested in learning how to promote an event on Facebook or simply looking to brush up on your Facebook marketing techniques with a few new social media tricks , we have tips for every skill level. Utilize Instagram.

Promotion 88

Promotion Social Media Vendor Audience 88

Bizzaboo

JUNE 29, 2022

To win the war for talent in this challenging job market, organizations must put their best foot forward and do everything possible to differentiate themselves from the rest of the pack. It’s a much better way to get to know a prospective employee than sifting through hundreds of resumes and applications filled with text.

Advertising 94

Advertising Events Automation Logistics 94