Techsytalk

APRIL 11, 2017

Planning to attend a trade show can be overwhelming; having a clearly defined set of goals and a timeline can help you spread things out and ensure you have a successful show. From the initial strategizing and planning to the actual day of the event, here’s how to prepare for a successful show. 6 Months Before the Show.

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Techsytalk

APRIL 25, 2017

Consider the trade show to be your stage – and you need to be performing from the moment you leave your hotel room until the moment you return. This is a great time to bring the creative marketing types in and see what they come up with free of budget restraints. Promote the Event (Like it’s your Own).

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Stova

APRIL 6, 2023

Though event technology has changed drastically in the last decade, there’s no denying that in-person interactions remain the most impactful way for marketers to forge, build and nurture meaningful relationships with prospects and customers. That’s why focusing on trade show ROI is incredibly important. What Is a Trade Show?

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Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

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Cort

JULY 20, 2021

Before you move forward with marketing your brand at a trade show, it’s important to understand the different types of events where you can show off your company. Even though trade shows, conventions, and expos are similar in most ways, there are subtle differences that are worth your while to comprehend.

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Maritz Global Events

JANUARY 8, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.”

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Maritz Global Events

JANUARY 21, 2020

When you think of lead retrieval as a cog in a well-oiled marketing machine, you’ll begin to see that your other preferences (visibility, product launch, etc.) Some show organizers even allow you to rent the delegate list, which will help exhibitors with pre-event contacting. Lead Retrieval App for Trade Shows.

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Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

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Smart Meetings

OCTOBER 13, 2023

She possesses fine-tuned expertise in strategic event planning, experiential marketing, brand activation and working with the media, lifestyle and entertainment sectors. Throughout her career, she has worked at various properties in Koloa and Honolulu and served as director of sales & marketing at Hyatt Centric Waikiki.

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Endless Events

OCTOBER 7, 2021

Will brought up the fact that Rachel Wimberly wrote an article for Trade Show News Network, titled ‘ Please Stop Asking if Attendance ‘Was Down’ at Shows Running Right Now ‘ He was curious to learn what his co-hosts had to say about that. . You need to now look up-market to high-end enterprise clients.

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Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Here’s how mdg professionals resolve to renew their approach to digital marketing, branding, messaging, and more.

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Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

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Bizzaboo

DECEMBER 6, 2023

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketing events. Expos : A global event that strives to promote progress and foster cooperation.

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Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

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Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

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Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Bread-and-butter industry terms such as “trade show,” “exhibits/exhibitors,” “education” and “booths.”

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Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024. Segment your trade show.

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Travel Daily Media

OCTOBER 18, 2022

The post Event tourism market to progress at a CAGR of 4% between 2022-2032 appeared first on TD (Travel Daily Media) Travel Daily. The global event tourism market size is expected to reach USD 2.1 These insights are based on a report on Event Tourism Market by Future Market Insights. Different types of event tourism.

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All Conference Alert

AUGUST 31, 2023

Although it may appear that promotion calls for significant spending, there are really a number of cost-free ways you may use to successfully market your event. Below, we’ll reveal nine proven strategies in this blog post to help you promote your event for free and turn it into a smashing success! Why wait then?

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Bizzaboo

NOVEMBER 30, 2022

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2023 marketing events. Expos : A global event that strives to promote progress and foster cooperation. December 2023.

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Convene by PCMA

JANUARY 31, 2024

Herr will sell and market Atlanta as a destination for prospective trade shows and group meetings. He will be responsible for generating leads and bookings for trade show and national account sales requiring 1,201 rooms or more on peak night.

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Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Only one in 10 plan to cut back on the number of physical events they will hold.

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Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. But how do you take the idea of bringing people together and turn it into an essential marketing channel? The short answer is to create a compelling event marketing plan. What is event marketing?

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Smart Meetings

MAY 23, 2023

The industry, further, has a duty to promote diversity in the earliest planning of events to reflect the essence of stakeholder touch points. DEI impacts the hospitality industry with the three pillars: education, inclusive marketing and supplier diversity.”

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Endless Events

MARCH 24, 2020

Mark is the VP of Marketing of Digital Monitoring Products (DMP). This is the show where you bring out all your new products”, explains Mark. “And the public relations before a trade show nowadays you can’t just drop it on the day of the trade show, they’ll never be seen.

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Convene by PCMA

MAY 29, 2024

She will sell and market Atlanta as a destination for group meetings with 251–1,200 rooms on peak night. Elder will also represent ACVB at trade shows while coordinating the participation of the organization’s partners. Erica Thorne Erica Thorne has been appointed director of sales and marketing at the Sandbourne Santa Monica.

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Public Relations Trade Show Social Media Hospitality 52

Convene by PCMA

APRIL 4, 2024

Not so when professionals head out on the trade-show floor — we know we are not walking on neutral ground. Exhibitors pay for the space to promote their products. One of those prongs is events. When we enter a theater, we universally accept that a suspension of disbelief is necessary in order to enjoy the movie or play.

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Medical Meetings Trade Show Proposal Social Media 111

Eventbrite

MARCH 24, 2022

Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions.

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Public Relations Trade Show Advertising Sponsors 98

Endless Events

FEBRUARY 11, 2022

Most event platforms on the market offer both in-person as well as virtual event gamification solutions. To gamify means to take the mechanics of a game and give them non-gaming applications in workplaces, marketing strategies, or events. PCMA EduCon 2021 , for example, hosted a walking challenge to promote fitness and health.

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Platform Sponsors Events Social Media 317

Convene by PCMA

APRIL 21, 2024

As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. Post-COVID trade show realities. It was great.’

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Travel Daily Media

OCTOBER 18, 2022

The post Event tourism market to progress at a CAGR of 4% between 2022-2032 appeared first on TD (Travel Daily Media) Brand TD. The global event tourism market size is expected to reach USD 2.1 These insights are based on a report on Event Tourism Market by Future Market Insights.

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Endless Events

AUGUST 31, 2018

The Trade Show, from the Eyes of Attendees. For any attendee, the trade show and its booths will always be the center of attention. You should also consider how the attendees move not just when inside the trade show, but also while in different segments of the city. Marketing Your Next Event like a Pro.

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Endless Events

JANUARY 19, 2018

This week, we have a few tips for making your trade show booth stand out and managing your social media better. If you want to grab the attention of people, if you want to promote your event, if you want to delight people at your event—you need to take the time to do it well. Trade Show Tips for the New Year.

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Convene by PCMA

JANUARY 3, 2024

In this role, Yates will play an important role in bringing large-scale meetings and conventions to Oklahoma City by promoting the destination’s range of new and growing event offerings. She will handle the corporate, fraternal, agriculture, and direct selling market segments that utilize 300 or fewer hotel rooms on peak event nights.

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Endless Events

JULY 13, 2018

You also need to measure your Net Promoter Score, which has become an industry standard. Rope These 5 People into Your Trade Shows. There are 5 kinds of people that attend trade shows. There are 5 kinds of people that attend trade shows. Which type would benefit your trade show the most?

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Attendee Trade Show Audience Venue 159

Travel Daily Media

DECEMBER 15, 2019

The post ITB China, The Society for Incentive Travel Excellence promote MICE and corporate travel appeared first on TD (Travel Daily Media) Travel Daily. By launching a dedicated MICE Travel Conference and topic-based networking events, we will give this dynamic and promising market its own platform at ITB China next year.”.

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Bizzaboo

JULY 7, 2021

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. Table of Contents.

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