Convene by PCMA

MARCH 8, 2024

If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event? If you’ve been hesitant to dip your toe into the less serious social media waters, here are 10 easy trends to consider. Authenticity is everything on social media.

Social Media 59

Social Media Media Trends Public Relations 59

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Some only utilize one platform and stop there.

Marketing 246

Marketing Marketing Social Media Advertising 246

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 240

Marketing Marketing Social Media Communications 240

Dana Communications

DECEMBER 19, 2023

Can you imagine someone asking why Instagram is part of your marketing efforts? Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Yet many marketers DO question whether or not TikTok should be part of their social media strategy. Of course not!

Social Media 169

Social Media Trends Advertising Platform 169

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Destinations can encourage travelers to record and share their experiences on social media.

Trends 215

Trends Marketing Marketing Social Media 215

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Interface Tourism Spain

AUGUST 31, 2023

Tiktok, the platform that has revolutionized travel searches All the news Back to newsroom How to use TikTok to market and promote tourism destinations: Trends, user preferences and content strategies. TikTok is one of the social networks that, in recent years, has positioned itself among the favorites of the population.

Platform 52

Platform Travel Travel Social Network 52

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 130

Marketing Marketing Social Media Communications 130

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 100

Marketing Marketing Advertising Audience 100

Dana Communications

APRIL 4, 2024

The golden rule of traveling was always to book early, and the earlier the better. This generation likes to explore new places and are well versed in how to use tech to feed their travel-hungry appetites. If you target your message accordingly on platforms they frequent, it can be a win-win situation for both of you.

Booking 133

Booking Social Media Online Website 133

Solimar International

DECEMBER 1, 2023

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.

Sustainability 98

Sustainability Tourism Tourism Marketing 98

Traveler's Q

DECEMBER 7, 2023

With a thoughtful, well-structured event website layout and clear navigation, your event platform can become a powerful tool for both attendees and organizers alike. Consistency in branding across all touchpoints, including websites, flyers, and social media, can increase brand recognition and engagement.

Website 130

Website Platform Registration Social Media 130

Traveler's Q

DECEMBER 14, 2023

This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials. Use Your Existing Channels to Your Event’s Advantage If your event has a social media presence or email list, utilize these channels to promote your website and drive traffic.

Website 130

Website Online Social Media Promotion 130

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 100

Marketing Marketing Social Media Communications 100

Solimar International

MAY 23, 2022

The travel and tourism industry is no exception. Technology is driving the way in which travellers are searching, accessing and consuming travel content. According to Wex’s US Travel Trends Report 2019 , technology influences the imagination and preparedness of travellers today – this cannot be overstated.

Marketing 98

Marketing Marketing Social Media Online 98

Advanced Travel and Tourism

AUGUST 16, 2022

In the “olden days” before social media, videos were either professionally produced or recorded on home camcorders that stayed tucked away on our private media shelves. social media. In addition, platforms like TikTok and Instagram Reels have made vertical video not. TikTok, Reels, Stories, and More.

Social Media 223

Social Media Advertising Tourism Tourism 223

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

Tourism 98

Tourism Tourism Marketing Marketing 98

Traveler's Q

APRIL 18, 2024

This global inclusivity amplifies brand visibility and fosters connections across diverse markets, revolutionizing corporations’ international engagement. Venue rentals, travel, and logistics are often substantial expenditures and must be revised, allowing for more efficient budget allocation to enhance event quality and reach.

Trade Show 130

Trade Show Events Platform Audience 130

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride. What is event ROI?

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. Use an integrated platform that manages all your registration tasks at once. The Women’s Movement has undoubtedly made an impact on various spheres, and the world of marketing is no exception.

Proposal 201

Proposal Marketing Marketing Social Media 201

Endless Events

MAY 5, 2022

It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Prior to event apps and platforms, event planners relied on pre-event and post-event surveys to measure event ROI. They require no travel and do not produce as much waste. Event Technology Provides Analytics & Data.

Event Technology 317

Event Technology Benefits Technology Technology 317

Traveler's Q

DECEMBER 28, 2023

A website is the most significant platform for any organization to showcase its events and communicate with its audience. Utilize social media: Social media platforms are great for sharing quick updates and engaging with attendees. This helps in building a community around the event and fostering engagement.

Website 130

Website SEO Social Media Audience 130

Smart Meetings

JUNE 28, 2022

Don’t rely on a cookie-cutter approach to creating RFPs, especially when you are in need of an event platform or mobile app to facilitate a virtual event. Are you gathering for marketing, networking, or community building? Read More : Beware the Public Wi-Fi Network: 6 Ways to Practice Cybersecurity While Traveling.

Technology 264

Technology Technology Event Apps Social Media 264

DCI

JULY 21, 2023

Destinations looking to attract more Latino travelers need look no further than the Latino travel trade. is booming and destinations marketing to the greater North American market need to include these travelers into their strategies. The Latino population in the U.S.

Travel 79

Travel Travel Social Media Culture 79

DCI

DECEMBER 13, 2022

Travel media trends in 2023 may shift away from pandemic-era coverage, but with a war in Ukraine, looming recession, and social media shake-ups, destinations need to read the room. At the time of writing, however, these six trends are a good place to start creating a plan for staying in the media’s good graces in 2023.

Media 77

Media Trends Travel Travel 77

Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. This enabled company vice presidents to make data-driven decisions and respond more quickly to market changes. (

Marketing 52

Marketing Marketing Automation Social Media 52

Traveler's Q

SEPTEMBER 28, 2023

With so much noise in the market, creating a unique and memorable brand image is necessary to catch the attention of potential customers and ensure that your business is successfully differentiated from the competition. Social Media Event Branding Social media has significantly transformed the way businesses approach event branding.

Social Media 130

Social Media Event Apps Sponsors Website 130

Traveler's Q

NOVEMBER 2, 2023

From effective event registration, mobile apps, and audiovisual and presentation technologies, to social media and live streaming, the list of event tech solutions available to event planners is endless. Social media for events can be leveraged to create buzz, promote the event, and increase exposure.

Event Technology 130

Event Technology Technology Technology Social Media 130

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Flights and travel. Increase Social Media Presence. # Event revenue.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Convene by PCMA

DECEMBER 6, 2022

Business travel and meeting bookings are increasing despite continued challenges across the globe. The travel industry will continue to recover from the global pandemic and other challenges in 2023. Here are three trends in travel that Convene editors believe also will impact business events and those working in the industry.

Trends 98

Trends Travel Travel Sustainability 98

The Abbi Agency

NOVEMBER 16, 2022

Earlier this month, The Abbi Agency had the opportunity to attend the Outdoor Media Summit in North Lake Tahoe, Nevada. Over 175 media, content creators, marketers and big-name brands came together to collaborate and discuss the state of sustainable tourism. Let’s Get Political. Consider History of the Land.

Sustainability 130

Sustainability Media Travel Travel 130

Advanced Travel and Tourism

FEBRUARY 17, 2022

Data provided to Hubspot revealed that 41% of marketers are worried about tracking the correct data with the death of third-party cookies. Marketers can keep up by pivoting into other ways of collecting information from their audiences. What does this mean for travel marketers in 2022? But don’t panic. Like what you see?

Advertising 210

Advertising Website Social Media Audience 210

Smart Meetings

JUNE 29, 2022

The recent surge in “revenge travel” has been met with burnt out staff and slow service. Travel restrictions are being lifted around the world , drawing in even more tourists from abroad and more professionals to events. Most brands have social media managers to keep the company in the public consciousness. Accountant.

Hospitality 236

Hospitality Trends Remote Automation 236

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Smart Meetings

AUGUST 5, 2021

Values-based marketing: community values, goals and energy as the new competitive advantage. New website, event, social media and mobile tracking tools can optimize how local communities and global visitors work together toward shared goals, while providing more first-party data for participating organizations.

Sustainability 246

Sustainability Social Media Panel Trends 246

AltexSoft Travel

JANUARY 30, 2023

As a travel business, it’s not enough to just offer a variety of travel options to your customers. By creating exclusive travel experiences for a select group of clients, you can increase customer loyalty, repeat purchase rate, and revenue. Travel clubs. Members of corporate travel programs. Group travelers.

Benefits 97

Benefits Travel Travel Booking 97

Endless Events

NOVEMBER 24, 2021

logistics : event registration, shipping, paper materials, travel, and attendee communication. marketing efforts : reach your audience through ads, social media, and email marketing. Ask yourself: what is the function of an event platform ? But remember, this is a traditional mindset.

Technology 334

Technology Technology Event Technology Platform 334