Advanced Travel and Tourism

OCTOBER 1, 2022

With websites like Airbnb, STRs have boomed in popularity. Here are some thoughts on leveraging your short-term rentals in tourism marketing. Destinations can also partner with economic development organizations to encourage more people to relocate, beginning with “try it out” periods through their rentals.

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Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. The post Video Marketing Trends to Watch in 2022 appeared first on Advance Travel and Tourism.

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Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

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DCI

SEPTEMBER 2, 2021

This September we’ll all celebrate World Tourism Day. So instead of simply posting something simple on social media, destination marketing organizations should really be celebrating and reflecting on the more global impact of travel. Make sure there is a dedicated space on your destination website that features them.

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Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. In 2020, over 3.6

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Solimar International

AUGUST 2, 2023

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable.

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Tourism eSchool

NOVEMBER 30, 2022

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

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Dana Communications

DECEMBER 5, 2023

You should already have close working relationships with your state and local Destination Marketing Organizations (DMOs) or Convention & Visitors Bureaus (CVBs). These are the tourism authorities that partner with and promote happenings in the region. and, of course, the event organizers themselves.

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Smart Meetings

SEPTEMBER 11, 2023

The need for change in travel and tourism The hospitality industry is continuing its efforts towards improving sustainability, Diversity, Equity and Inclusion (DEI) and Environmental, Social and Governance (ESG) with cross-sector discussions and in-person activities. Cultural & Heritage Marketing Council.

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Solimar International

FEBRUARY 21, 2023

Tragically, this political turmoil also destroyed Liberia’s tourism sector. The government also aims to do this through digital marketing and sustainable development of their tourism sector. The government also aims to do this through digital marketing and sustainable development of their tourism sector.

Sustainability 52

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Solimar International

AUGUST 29, 2021

Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.

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Solimar International

AUGUST 11, 2023

The ominous warning signs of climate change have accelerated our desire for ”last chance tourism,” driving us to observe animals and landscapes in danger–and to do our part to protect those ecosystems. Conservation tourism emerged from the 1950s conservation movement, originally aimed at protecting “nature from people.”

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Solimar International

OCTOBER 11, 2022

DMOs are crucial organizations within the tourism industry. However, with the rapid growth of tourism, the need for its sustainability and management of the sector eventually emerged. At Solimar, we have seen time and time again why the M in DMO must also be about destination management, and not just destination marketing.

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Advanced Travel and Tourism

MAY 8, 2024

Authenticity reigns supreme in today’s marketing landscape. The touchstone of that authenticity is user-generated content (UGC), and it has become an invaluable tool for destination and attraction marketers. Let’s explore how it can elevate your marketing efforts. Remember: Obtain permission. Integrate seamlessly.

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Solimar International

DECEMBER 2, 2022

The tourism industry looked very different merely 10 years ago. But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. The tourism industry before social media. Let’s rewind to 2004.

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Solimar International

MAY 9, 2024

According to the forecasts from the United Nations World Tourism Organization (UNWTO), the global tourism sector is anticipated to witness a substantial increase, with projections indicating a surge to 1.8 This growth underscores the pivotal role of tourism destinations in driving economic progress.

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Tourism Tourism Education Sustainability 52

Solimar International

JULY 18, 2023

This is especially important when it comes to natural parks, which are prized ecological hotspots and some of the world’s most valuable tourism destinations. Sustainable destination management is the planning, coordination, and implementation of tourism solution strategies to ensure long-term destination sustainability.

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Solimar International

JUNE 12, 2022

Partaking in nature based tourism while visiting Capurganá, Colombia is a tool to drive economic success, protect biodiversity, and build a strong social impact. This provides a tremendous opportunity to improve its competitive edge for nature based tourism both internationally and domestically. What is Nature-Based Tourism? .

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Solimar International

JULY 26, 2022

What is Tourism Planning? . Tourism planning consists of creating strategies to develop tourism in a specific destination. It is crucial for DMOs and tourism businesses to stay up-to-date. . Origin and development of tourism planning. The aim of tourism planning. Drafting tourism policies.

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Tourism eSchool

FEBRUARY 13, 2022

A Tourism Marketer’s Guide to Getting Started with Email Marketing. One of the fundamental marketing tactics for every tourism business should be the development and implementation of a regular enewsletter to engage current and potential customers. The Benefits of Email Marketing. By Paige Rowett.

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Solimar International

AUGUST 3, 2021

At Solimar, we value tourism for the economic and social development that it brings to communities all over the world. When done right, building a strong tourism economy is a great way for local residents of any region to nurture their own cultural heritage and also provide meaningful educational experiences to visitors.

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Smart Meetings

AUGUST 10, 2022

In “Focusing on Accessibility at the Destination Level,” Brooks and Pingston spoke on how destination marketing organizations (DMOs) can make travel easier for everyone. When Cannon was six, Hoops and his family moved to Indianapolis, where he joined the destination marketing organization. Goals in Action.

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Smart Meetings

NOVEMBER 1, 2023

That is a big “if” and the reason she is working with Temple University School of Sport, Tourism and Hospitality Management along with professors from Purdue University, Penn State and San Diego State University to survey this growing resource as part of a study called “ Exploring the Motivations and Values of Gig Workers.”

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Crowdriff

FEBRUARY 22, 2018

As a savvy destination marketer, you’ve likely spent many hours building out your tourism marketing strategy. But are all those website visitors converting into eager tourists in the way you’d hoped? Not all destination marketing organizations see the sales results they want right away. The key takeaway?

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Solimar International

NOVEMBER 15, 2023

Tourism is a global business: last year, global capital investment in travel and tourism totaled $856 billion. When it comes to tourism, governmental and non-governmental stakeholders invest not only domestically, but also abroad. Chain hotels are a classic example of private-sector FDI in tourism.

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Solimar International

NOVEMBER 3, 2022

When it comes to tourism experiences in the United States, there is arguably none as large in scale or impact as the Lewis and Clark National Historic Trail (LCNHT). We hope to answer these questions as we discuss the roles these people have in one of the biggest tourism networks on the planet. . But who are these stakeholders?

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Solimar International

OCTOBER 13, 2022

As one of the most powerful industries in the world, tourism has a great potential to become a force for good when driving economic and social development. However, this can only be achieved by appropriate planning – and with so many different types of tourism, it can sometimes be hard to accomplish. Sustainable tourism.

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Solimar International

APRIL 11, 2022

What exactly is Sustainable Tourism , and why should I care? According to the Global Sustainable Tourism Council , sustainable tourism is the practice of acknowledging the impacts of tourism, both good and bad, to minimize environmental and economic damage while spurring job creation along with cultural and wildlife preservation.

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Solimar International

MAY 23, 2022

The travel and tourism industry is no exception. Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet.

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Solimar International

NOVEMBER 1, 2022

Tourism destinations go through various stages of development, and during each of them, managers face issues and challenges that need to be addressed to guarantee the ongoing success of the destination. Marketing strategy. Create goals to develop the tourism product. What is an emerging destination? . Destination management.

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Solimar International

NOVEMBER 6, 2021

Former Solimar International Sustainable Tourism Internship Stories. Solimar International is a marketing firm that specializes in sustainable tourism. It is our goal to give our sustainable tourism interns the opportunity to learn the skills necessary to further thrive in the tourism and international development industries.

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Tourism eSchool

NOVEMBER 5, 2020

How Destination Southern Tasmania honed their storytelling on their website to achieve year on year growth in visitor engagement through a global pandemic. Just last week we caught up with Chelsea Bell, the Marketing Manager of DST, to see how her year has been, and to our surprise (and hers!) By Paige Rowett.

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Solimar International

JUNE 24, 2022

Solimar International is proud to introduce our Summer 2022 Virtual Travel Writing and Sustainable Tourism Internship Cohort! This semester’s cohort features 18 talented individuals with a shared passion for sustainable development and tourism. That is when he decided to build a career in sustainable tourism. ymaz , from I?zmir,

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Solimar International

AUGUST 15, 2023

Sustainable Tourism: How it Impacts Communities – Solimar Kairouan (Kairouan – Photo by Haythem Gataa on Unsplash ) Sustainable Tourism: The Turning Tide of Travel We all know the age-old story of mass tourism. In this all-too-familiar tale, the negative impacts of tourism become evident.

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DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

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Solimar International

JUNE 22, 2021

The tourism industry has shifted as a result of the pandemic. The summer of 2020 gave everyone hope of a quick recovery for the tourism industry, as COVID-19 cases seemed to drop across the globe and countries dependent on tourism eagerly opened their borders to travelers again. Domestic travel.

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DCI

MARCH 29, 2023

Search advertising is a key way for destination organizations to reach travelers even before they click on a search result. The benefits of search advertising are real for destination organizations because it allows you to reach potential travelers at the exact moment they are searching for travel options.

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