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How to Successfully Market Your Next Event

Smart Meetings

This can include your blog, website, email campaigns and more. For instance, if you’re promoting a local event, merely emailing followers in the area (segment email lists by factors like location to boost open rates ) limits your ability to reach people who don’t subscribe to your email list. Optimize Your Website.

SEO 245
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5 Reasons Why Every Hotel Should Have Its Own Website

Leonardo

Most leisure travelers make their final decision on a hotel by visiting its website. Hotels that are part of a larger brand may not have a website to call their own but rather only have a page extension on their brand’s site. Solidify your digital identity with a fresh website. . A dated website will cost you bookings. .

Website 71
MICE professionals

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Cooking Up Culinary Excellence

Smart Meetings

Profiles on five woman chefs of color leading the culinary industry Chef Alice Seo, DM of Wolfgang Puck Catering in Seattle, was one of five incredible woman chefs of color in a leadership position who spoke to Smart Meetings about their careers. I want that for my daughter,” said Seo. “I I want that for every daughter.”

SEO 264
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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

You see them first because each company paid to promote them and used SEM strategies to target you as a user. . SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Using an SEM Strategy.

Audience 245
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Best Practices for Displaying Special Offers on Your Website

Leonardo

Bad website design or an unintuitive shopping experience will mean that your work has gone to waste. . If you have a loyal following, create an email subscription option on your website for loyal guests. From planning to promotion, here’s how to create an offer that will drive direct bookings. .

Website 82
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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Our list kicks off with event marketing ideas that help event planners, organizers, and promoters improve their content marketing strategy.

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9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

In many ways, it’s effortless promotion through the simple power of sharing. Asking customers to share pictures at your location. For example, you can learn from which location people are sharing, when they’re talking about your destination, and much more. Boost Your SEO Ranking. Everyone has their own story to tell.

Benefits 246