article thumbnail

How to Successfully Market Your Next Event

Smart Meetings

Paid media refers to marketing content you purchase, such as online ads. For instance, if you’re promoting a local event, merely emailing followers in the area (segment email lists by factors like location to boost open rates ) limits your ability to reach people who don’t subscribe to your email list. Update SEO Regularly.

SEO 245
article thumbnail

How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Using an SEM Strategy.

Audience 242
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Ways to Build Trust With Customers Online

Tourism eSchool

Home 10 Ways to Build Trust With Customers Online By Rebecca White Published on January 16, 2023 Trust. The top 2 most trusted forms of advertising were Recommendations from people I know (81%) Consumer opinion posted online (60%) So why is this research so important? It is the most important thing you can get from potential customers.

Online 52
article thumbnail

9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

According to statistics from Status Labs , 79% of online users said they trust online reviews a much as recommendations from friends or family members. Asking customers to share pictures at your location. Boost Your SEO Ranking. Besides building trust and increasing content, UGC can help your SEO. Pivot as Needed.

Benefits 246
article thumbnail

35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.

article thumbnail

10 Ways to Build Trust With Customers Online

Tourism eSchool

The top 2 most trusted forms of advertising were Recommendations from friends and family (83%) Consumer opinion posted online (66%) So why is this research so important? Can customers easily find the information they need and/or book online? Is it optimised for mobile ? I know… this isn’t logical, but this is how customers think. (I

Online 89
article thumbnail

Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Provide an all-inclusive online shopping cart experience. One of the easiest ways to kill your upsell opportunities is to make participants visit your website’s multiple locations. Optimize each for SEO. Use organic and paid digital marketing tactics.