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Cooking Up Culinary Excellence

Smart Meetings

Profiles on five woman chefs of color leading the culinary industry Chef Alice Seo, DM of Wolfgang Puck Catering in Seattle, was one of five incredible woman chefs of color in a leadership position who spoke to Smart Meetings about their careers. I want that for my daughter,” said Seo. “I I want that for every daughter.”

SEO 264
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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Using an SEM Strategy.

Audience 245
MICE professionals

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11 Quick Tips for Travel Blog Bliss

Dana Communications

Be a Storyteller Bring your destination to life with vibrant words, vivid colors, and touchy-feely adjectives that focus on the true embodiment of your location. To optimize your SEO, make sure you determine and filter these all-important terms into your blog – get noticed by as many people as you can. Read reviews. Talk to locals.

Travel 175
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How to Successfully Market Your Next Event

Smart Meetings

For instance, if you’re promoting a local event, merely emailing followers in the area (segment email lists by factors like location to boost open rates ) limits your ability to reach people who don’t subscribe to your email list. Update SEO Regularly. That’s why it’s important to consistently research and implement SEO best practices.

SEO 245
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9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

Asking customers to share pictures at your location. For example, you can learn from which location people are sharing, when they’re talking about your destination, and much more. For example, you can learn from which location people are sharing, when they’re talking about your destination, and much more. Boost Your SEO Ranking.

Benefits 246
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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

One of the easiest ways to kill your upsell opportunities is to make participants visit your website’s multiple locations. Optimize each for SEO. Provide an all-inclusive online shopping cart experience. Use organic and paid digital marketing tactics.

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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.