Advanced Travel and Tourism

AUGUST 11, 2022

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We’ve seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top. Even if it is a target market for you, it is not usually the top market for site traffic. .

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Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

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Advanced Travel and Tourism

OCTOBER 1, 2022

Here are some thoughts on leveraging your short-term rentals in tourism marketing. STRs can offer a place for travelers to “try out” a location before deciding if they want to relocate. . Also, keep in mind that off-season travelers might include different demographics, which you’ll need to consider in your marketing strategy.

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Advanced Travel and Tourism

AUGUST 12, 2021

Since the pandemic h as been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons.

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Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. That means utilizing several different locations.

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Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

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Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. In 2020, over 3.6

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Advanced Travel and Tourism

JUNE 5, 2023

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

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Tourism eSchool

DECEMBER 12, 2022

Home 6 Smart Tourism Marketing Ideas to Combat Seasonality By Paige Rowett Published on December 13, 2022 The effect seasonality has on a tourism business is a major challenge of Tourism Businesses who we work with around Australia. But the reality is all industries are the same.

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Solimar International

FEBRUARY 21, 2023

Tragically, this political turmoil also destroyed Liberia’s tourism sector. The government also aims to do this through digital marketing and sustainable development of their tourism sector. The government also aims to do this through digital marketing and sustainable development of their tourism sector.

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Solimar International

AUGUST 11, 2023

The ominous warning signs of climate change have accelerated our desire for ”last chance tourism,” driving us to observe animals and landscapes in danger–and to do our part to protect those ecosystems. Conservation tourism emerged from the 1950s conservation movement, originally aimed at protecting “nature from people.”

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MPI

APRIL 23, 2024

Bourbon tourism is thriving in Louisville. COPPER & KINGS Copper & Kings is an American brandy, bourbon, absinthe and gin distillery located in Louisville’s historic Butchertown neighborhood. STITZEL WELLER EXPERIENCE Located in Southwestern Louisville at the site of the legendary Stitzel Weller Distillery.

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Advanced Travel and Tourism

MAY 16, 2023

Visitor data can make your marketing better and smarter: Collecting visitor data has never been more important. With economic factors always changing and younger generations gaining more access to travel, collecting the data of those who visit a location helps DMOs build better strategies. Evidence-Based Marketing Decisions.

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Solimar International

JULY 18, 2023

This is especially important when it comes to natural parks, which are prized ecological hotspots and some of the world’s most valuable tourism destinations. Sustainable destination management is the planning, coordination, and implementation of tourism solution strategies to ensure long-term destination sustainability.

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Solimar International

JULY 26, 2022

What is Tourism Planning? . Tourism planning consists of creating strategies to develop tourism in a specific destination. It is crucial for DMOs and tourism businesses to stay up-to-date. . Origin and development of tourism planning. The aim of tourism planning. Drafting tourism policies.

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Tourism eSchool

JANUARY 10, 2023

Does your Tourism brand have a YouTube channel but you haven’t looked at it in awhile? Why add YouTube into your marketing mix? Where does YouTube fit with your marketing strategy? So you can see YouTube has the attention of your potential customers, but where does it fit in with the marketing of your tourism brand?

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Smart Meetings

MARCH 8, 2024

Sam Newton Sam Newton, Louisville Tourism Newton is Louisville Tourism ’s first-ever Airport Welcome Center Manager. EPN encompasses 28 member locations and creates 30,000 annual experiences championing the latest in AV technology. Most recently, he served as senior manager of operations at Frazier History Museum.

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Solimar International

JULY 13, 2022

Community-based tourism is one of the most significant parts of the tourism industry and key to destination sustainability. Despite their importance, communities are often neglected in tourism. Many tourism destinations overlook local peoples, or at best use them as gimmicks and labor for foreign visitors.

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Tourism eSchool

MAY 9, 2023

Home How to Brief a Photographer for Tourism Businesses & Destinations By Lachlan Swan Published on May 10, 2023 Your place is amazing! It’s important to consider any potential photography/videography spend in a marketing context. Remember you’re in the business of tourism! And importantly - what’s your budget to fill them?

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Solimar International

MAY 19, 2022

South of the Moroccan tourism hub of Marrakesh is the jewel of Southern Morocco, Agadir. Its location directly below Western Europe means it is only a short flight away for Europeans. It is the perfect location for any beach lover, with easily accessible cafes, restaurants, and nightlife. Key Destinations in Southern Morocco.

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Advanced Travel and Tourism

MARCH 29, 2023

Located in Walterboro and founded in 1994, the state’s official folk art and craft center is a one-stop showcase for fine handmade crafts of every imaginable variety and media, from Gullah sweetgrass baskets to Southern face jugs, a craft tradition started in Edgefield by African slaves who worked on plantations as potters.

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Solimar International

DECEMBER 2, 2022

The tourism industry looked very different merely 10 years ago. But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. The tourism industry before social media. Let’s rewind to 2004.

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Solimar International

AUGUST 3, 2021

At Solimar, we value tourism for the economic and social development that it brings to communities all over the world. When done right, building a strong tourism economy is a great way for local residents of any region to nurture their own cultural heritage and also provide meaningful educational experiences to visitors.

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Tourism eSchool

SEPTEMBER 19, 2021

3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Word of mouth marketing doesn’t just mean customers leaving great reviews on TripAdvisor.

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Solimar International

JUNE 12, 2022

Partaking in nature based tourism while visiting Capurganá, Colombia is a tool to drive economic success, protect biodiversity, and build a strong social impact. This provides a tremendous opportunity to improve its competitive edge for nature based tourism both internationally and domestically. What is Nature-Based Tourism? .

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Business Traveler USA

OCTOBER 20, 2021

The Los Cabos Tourism Board is touting a remarkable 100 percent recovery of its travel and tourism activity with a 20 percent growth in tourism arrivals managed in the last quarter from July to September 2021 as compared to the same period in 2019. We will hold tight to the health and safety efforts that got us here.

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Solimar International

MAY 23, 2022

The travel and tourism industry is no exception. Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet.

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Dana Communications

JANUARY 23, 2024

Be a Storyteller Bring your destination to life with vibrant words, vivid colors, and touchy-feely adjectives that focus on the true embodiment of your location. Get Personal If you’ve had a personal experience with a location, speak to it. Stay in Touch Blog on a regular basis with updated topics that appeal to your market.

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Solimar International

JULY 26, 2022

Tourism can positively impact the blue economy when properly planned, developed and managed. In this piece, we explore the concept of the blue economy and the impact of sustainable and unsustainable tourism on blue growth. What is the Blue Economy and how does it connect to tourism? Unsustainable Tourism: Pressure on Ecosystems.

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Travel Daily Media

MAY 2, 2023

The post GNTB to focus on sustainable inbound tourism at ATM 2023 appeared first on TD (Travel Daily Media) Travel Daily. The GCC region is now Germany’s top performing inbound source market in Asia and Australasia, with 404,707 GCC guests generating almost 1.13

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Interface Tourism Spain

JUNE 29, 2023

Literary Tourism: Unlocking the Power of Words and Places All the news Back to newsroom Travelers visit destinations associated with authors and their stories, which benefits the tourism industry and the preservation of cultural heritage. One such niche that has gained considerable popularity is literary tourism.

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Smart Meetings

MARCH 22, 2024

Dringham enters as director of marketing. She most recently served as director of marketing at Davidson Hospitality Group, where she provided both on-property and task force marketing leadership to numerous properties. Throughout her career, she has held multiple strategic marketing positions.

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Tourism eSchool

FEBRUARY 23, 2023

Home A Guide to Sustainability Accreditations for Australian Tourism Businesses By Nic Cooper Published on February 24, 2023 Becoming a Sustainable Tourism Accredited business is one of the best ways to communicate to the ever-growing conscious traveller that your business is the right one to book.

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Solimar International

APRIL 11, 2022

What exactly is Sustainable Tourism , and why should I care? According to the Global Sustainable Tourism Council , sustainable tourism is the practice of acknowledging the impacts of tourism, both good and bad, to minimize environmental and economic damage while spurring job creation along with cultural and wildlife preservation.

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Smart Meetings

AUGUST 19, 2021

The pandemic has been a very rough time for the nation’s destination marketing organizations , as it has for the hospitality and meetings industry as a whole. A total of 15 DMOs—second- and third-tier markets, but also majors like L.A. On the West Coast, at least, their response has been unprecedented: working together.

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Tourism eSchool

FEBRUARY 23, 2023

Home Guide to Sustainability Accreditations for Tourism Businesses By Nic Cooper Published on February 24, 2023 Becoming a Sustainable Tourism Accredited business is one of the best ways to communicate to the ever-growing conscious traveller that your business is the right one to book. So why consider becoming Eco Accredited?

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Dana Communications

DECEMBER 5, 2023

But, even if your property isn’t located in Indio or Austin, there are festivals and events taking place all across the map (some near you!) – and all throughout the year ­– that attract enthusiastic fans in need of overnight accommodations. These are the tourism authorities that partner with and promote happenings in the region.

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