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2023 Travel Outlook: Drive More Visitors with Value Based Marketing

Advanced Travel and Tourism

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 226
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Accessible Tourism – Truths, Tips & Trends

Dana Communications

Who benefits from accessible tourism? More people get the opportunity to enjoy travel destinations they may not have been able to visit with ease (or at all) before. The tourism industry welcomes more visitors. New jobs become available in the travel sector. Everyone does. These changes can be seen globally as well.

Tourism 225
MICE professionals

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2023 Travel Outlook: Leveling Up Your Data Game

Advanced Travel and Tourism

Visitor data can make your marketing better and smarter: Collecting visitor data has never been more important. With economic factors always changing and younger generations gaining more access to travel, collecting the data of those who visit a location helps DMOs build better strategies. Evidence-Based Marketing Decisions.

Travel 236
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11 Quick Tips for Travel Blog Bliss

Dana Communications

Local travel. Global travel. Get-away-for-the-holidays travel. Here, we’ve assembled eleven tips we use to put engaging travel blogs on the map. Be a Storyteller Bring your destination to life with vibrant words, vivid colors, and touchy-feely adjectives that focus on the true embodiment of your location.

Travel 175
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12 Travel Trends Making Moves in 2024

Dana Communications

Revenge travel, brocations, babymoons, staycations, bleisure…you’ve heard about them all, and they’re still around. 2024 follows suit and ushers in some interesting travel trends that will be popping up on your radar soon. Culinary Travel – Will people travel for food? Multi-Gen Travel – Families that live far go far.

Trends 221
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5 New Marketing Strategies You Should Be Using

Advanced Travel and Tourism

COVID-19 has drastically changed how people travel — and it will be a good while before we return to “normal,” if ever. Although travelers are finally getting back out into the world and visiting new destinations, things have shifted. But first, let’s look at how travel has changed since the pandemic started.

Marketing 252
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2023 Travel Outlook: Drive More Visitors with Value Based Marketing

Advanced Travel and Tourism

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 100