Remove insights personalize-event-experience-using-data
article thumbnail

Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

article thumbnail

Elevate Your Event: The Top 8 Benefits of Attendee Tracking

Endless Events

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success.

Benefits 303
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Event Technology Trends: Insights From a Gartner® Magic Quadrant™Leader

Bizzaboo

The event industry is propelled by continuously evolving event technology and increasingly demanding and specific attendee expectations. Without further ado, here are the trends shaping the future of events: 1. This strategic use of data sets apart successful events in today’s technology-driven landscape.

article thumbnail

From Matchmaking To Content Creation: How AI Is Revolutionizing Event Planning

Endless Events

of leading businesses are ramping up their investments in AI and data analytics this year. If you’re new to AI for events, we’ve got you covered. Human effort is still very much a part of the event planning process. Check out these five tips to use the combined power of AI and data to make your next event a smash hit.

article thumbnail

Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.

article thumbnail

The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Event ROI is anything but simple. But the more complicated the ROI picture gets, the more accurate event attribution becomes, and the more powerful your event engine will drive revenue. In this guide, we will look at the many different forms of determining, measuring, and analyzing event ROI. What is event ROI?

article thumbnail

How 8 Event Marketers Are Using AI Now

Convene by PCMA

The business events industry is no exception. Eight members of the mdg team share how they are embracing gen AI in their roles: “In the design world, generative AI can help us test-drive concepts and decide where to invest our resources. With that in mind, we’ve been experimenting with generative AI primarily in a translation capacity.