Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. With more than 310 million smartphone users in the U.S.

Marketing 264

Marketing Marketing Social Media Advertising 264

Convene by PCMA

MARCH 8, 2024

If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event? If you’ve been hesitant to dip your toe into the less serious social media waters, here are 10 easy trends to consider. Authenticity is everything on social media.

Social Media 59

Social Media Media Trends Public Relations 59

Endless Events

FEBRUARY 2, 2018

Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding social media to the mix can be a bit too much. How to Use Your Social Media to Extend Your Event’s Reach.

Social Media 136

Social Media Media Automation Events 136

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

Event Marketing 97

Event Marketing Marketing Marketing Trade Show 97

Eventtia

JANUARY 2, 2023

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Convene by PCMA

MARCH 25, 2024

Kobe’s patented AI technology helps pair brands with relevant social-media influencers/content creators to leverage the influencers’ ability to broadcast brand messaging to millions of users. When I got to know how marketing shifts perception, which brings the world to new realities, I was hooked.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Create a compelling event message.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Endless Events

MARCH 24, 2022

Once the KPIs are set, they need to be measured to determine event ROI. The best way to measure event ROI is with event platforms as they harness valuable data points and create analytics reports. However, platforms differ from one another based on pricing, features, and other functionalities. Financial Event KPIs.

Platform 334

Platform Sponsors Events Registration 334

Endless Events

MAY 20, 2022

While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? Event Platform & Other Event Technology. Event Marketing.

Social Media 348

Social Media Virtual Events Audience Events 348

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Event Management Software.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

InEvent

DECEMBER 20, 2023

In the dynamic landscape of social media, TikTok has emerged as a powerful force in the events industry. Event professionals have recognized TikTok’s potential as a dynamic tool for promoting events and engaging with audiences.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Endless Events

FEBRUARY 11, 2022

It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions.

Platform 317

Platform Sponsors Events Social Media 317

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z?

Social Media 156

Social Media Audience Events Media 156

Endless Events

MAY 5, 2022

Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data. The Security Benefits Of Event Technology.

Event Technology 317

Event Technology Benefits Technology Technology 317

Smart Meetings

MAY 5, 2021

A few possibilities for virtual event planners to provide networking opportunities for attendees include: Live chat tools alongside a session (part of the platform), where attendees can ask questions to the presenter and engage with each other. Open video conference rooms before or after the event for attendees to hang out.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. social media wall).

Marketing 296

Marketing Marketing Audience Social Media 296

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Traveler's Q

NOVEMBER 2, 2023

Event technology has become an essential aspect of planning and executing successful events. From effective event registration, mobile apps, and audiovisual and presentation technologies, to social media and live streaming, the list of event tech solutions available to event planners is endless.

Event Technology 130

Event Technology Technology Technology Social Media 130

Traveler's Q

SEPTEMBER 28, 2023

In addition to visual elements, event branding can also include messaging and tone of voice, which helps to create a specific vibe for the event. By incorporating these components of branding, event organizers can create an immersive and engaging experience that is sure to leave a lasting impression on attendees.

Social Media 130

Social Media Event Apps Sponsors Website 130

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Event ROI.

Audience 306

Audience Virtual Events Communications Communications 306

Endless Events

MAY 9, 2023

Every event planner wants community, but you need to match the right types of people together to form that community — and that’s no small feat. If you use the right event platform , an AI engine can recommend new connections to each attendee based on shared attributes.

Event Planning 177

Event Planning Automation Social Media Panel 177

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!

Trends 313

Trends Virtual Events Platform Vendor 313

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Follow Up After the Event. Will there be enough engaging activities?

Networking 368

Networking Attendee Social Media Preparation 368

Endless Events

APRIL 27, 2022

One study shows that 44% of association members recognize the increasing importance of an event community. Event platforms are on the same page as they aim to monetize the concept of community; they are offering year-round subscriptions and thus edging closer to becoming fully-fledged community platforms.

Online 177

Online Virtual Events SEO Platform 177

Endless Events

JULY 5, 2022

the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between event marketers and event planners, and many more miscellaneous fun facts about the Endless team. Event Marketer Or Event Planner?

Events 317

Events Audience Social Media Planner 317

Traveler's Q

NOVEMBER 16, 2023

Social media has revolutionized the way events are marketed, organized, and experienced. By harnessing the power of social media, event planners can create a more engaging and interactive experience for attendees, both during and after the event. With nearly 4.5

Social Media 130

Social Media Media Attendee Promotion 130

Endless Events

FEBRUARY 22, 2019

Trust and cooperation: games are incredible platforms for social networking, collaboration and interaction. It should serve a specific purpose that directly relates to the success of the event (e.g. having 50% more social media impressions than your previous event). Make it relevant and fun!

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Smart Meetings

APRIL 10, 2023

There’s not much of a space for young event professionals to connect post-grad and early on in their career, I think it would be a great opportunity to have a space or platform where we could connect,” she said. I believe marketing and hospitality go hand in hand. “I work with extremely experienced planners daily.

Meeting 236

Meeting Social Media Incentives Planner 236

Endless Events

OCTOBER 11, 2022

Social media and press coverage. Remember, your sponsors have to justify this cost to their bosses, so quantify the value of your event to score more sponsorships. Post your event on SponsorMyEvent , which is an online marketplace for sponsorships. Thanking sponsors with shoutouts before, during, and after the event. .

Sponsors 296

Sponsors Social Media Events Online 296

Endless Events

DECEMBER 4, 2020

Use Social Media Effectively. Brand promotion in virtual events should not just be limited to the platform hosting the event itself, but must also factor in the other places where your organization has an existing presence. Leverage Storytelling To Your Advantage. Introduce A Competitive Element.

Virtual Events 308

Virtual Events Promotion Social Media Events 308

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52