Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

NOVEMBER 6, 2023

The pandemic led some exhibitors to conclude that they didn’t need events to advance their objectives. Some found success generating leads and exposure through smaller, proprietary events or online. Why is now a good time for exhibitors to invest in live events? What will the industry think if we’re not there?”

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

AUGUST 16, 2021

Consider a two-pronged approach that allows you to seize opportunities as they arise and borders open — but commit to the long game of continuing to engage and grow your global audience with online content to set your 2022 event up for maximum success. Consider that some of your global audience won’t make it to your physical event.

Attendee 122

Attendee Audience Public Relations Online 122

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Bring the Culture in.

Sports 99

Sports Public Relations Audience Prospect 99

Smart Meetings

NOVEMBER 9, 2018

We’re talking about the attendees of your company’s in-person events. We call these prospects Event-Qualified Leads (EQLs) and they are the first step in linking events to sales. Did they register for sessions online weeks in advance or make spur-of-the-moment decisions to attend this session, not that one?

Registration 203

Registration Prospect Contracts Contracts 203

Convene by PCMA

SEPTEMBER 18, 2023

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical event marketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.

Events 52

Events Prospect Event Marketing Global Events 52

Social Tables

SEPTEMBER 8, 2017

Never underestimate the power of a direct invitation by hosting an annual event just for your current and prospective clients. Make sure to plan your open house in your local low-season, and preferably on a weekday when it is easier to fit into event planners’ schedules. Create An Online Portfolio of Your Full-Range of Events.

Planner 68

Planner Venue Marketing Marketing 68

Bizzaboo

APRIL 16, 2023

From webinars and field marketing events to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate event market — which hauled in $95.3

Retreat 104

Retreat Events Trade Show Logistics 104

Convene by PCMA

APRIL 6, 2022

Consider redefining everything about your current event. Now, we must broaden that definition to include a host of online options, including broad offerings like LinkedIn Learning. Ensure prospective exhibitors are aware of the message their absence will send to the industry.

Retail 98

Retail Public Relations Events Regulations 98

Convene by PCMA

OCTOBER 4, 2021

Smaller events present an opportunity to focus on quality over quantity. Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences.

Public Relations 98

Public Relations Trade Show Prospect Events 98

All Conference Alert

AUGUST 31, 2023

Whether you want to promote an educational event or an academic conference, these strategies will work for everyone alike. Leverage Social Media One of the effective ways to promote events online for free is to use social media. Share information about upcoming events, updates, and interesting stuff to get people excited.

Promotion 52

Promotion Advertising Social Media Audience 52

Eventtia

DECEMBER 11, 2021

Even the smallest tech issues: errors, clunky apps/websites, busy registration lines, lack of access to relevant online information, laggy live streaming platform, and so on, can reduce the overall satisfaction from your attendees. Event marketing management tools: automating and personalising marketing efforts.

Event Technology 62

Event Technology Technology Technology Social Media 62

Meeting Tomorrow

APRIL 17, 2019

For instance, the following are just a few common event goals and the essential types of data that event marketers will track: Capture New Leads — Lead capture software is a worthy investment for event managers. Hopefully, you’ll come away from the event with more valuable prospects. Guest Satisfaction.

Social Media 83

Social Media Prospect Events Promotion 83

Eventtia

OCTOBER 9, 2023

For smaller events, such as a masterclass on how to use the product, 1-2 months of preparation might be enough. Define the purpose of your event This can range from attracting a specific number of customers to your store to converting prospects into loyal customers. Evaluate multiple store locations if available.

Event Planning 88

Event Planning Retail Registration Events 88

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Facebook event promotion that boosts engagement. Post information-rich content and useful tools.

Promotion 88

Promotion Social Media Vendor Audience 88

Eventtia

APRIL 18, 2022

For virtual event and in-person event) secure your technology stack: Virtual event platform (for virtual event). Event management solution. Online event registration/ event ticketing solution. Marketing and promotion tools. Event website. Marketing plan. Online ads.

Sponsors 62

Sponsors Social Media Registration Events 62

Bizzaboo

JULY 7, 2021

Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. What is Experiential Marketing? Examples of Experiential Marketing. Experiential marketing is all about direct engagement with consumers and creatively interacting with them in a memorable way.

Marketing 105

Marketing Marketing Social Media Audience 105

Travel Daily Media

AUGUST 10, 2020

Cvent, a market-leading meetings, events, and hospitality technology provider, unveiled its all-new virtual event solution, the Cvent Engagement Hub. Built to work seamlessly with its unmatched suite of event marketing and management solutions, the hub delivers a fully branded, turnkey virtual event experience.

Virtual Events 40

Virtual Events Sponsors Prospect Technology 40

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Download our Virtual Event Sponsorship Guide + Workbook. .

Sponsors 98

Sponsors Events Virtual Events Website 98

Endless Events

JULY 19, 2018

It’s easy to get carried away with the capabilities of AI for events and what that means for event goers – you’re event profs after all! After all, you deploy chatbots and event apps solely online. Maximizing their space, time and personnel during the event.

Event Apps 204

Event Apps Social Media Events Attendee 204

Social Tables

DECEMBER 13, 2016

It’s a free tool that will let you know when they are mentioned online (news, press, etc.). Host an Event for Clients, Prospects and Partners. Host an event to stay connected with your vendors. For the top four or five people or companies that you really want to stay in touch with, look into setting up a Talkwalker Alert.

Event Planning 98

Event Planning Marketing Marketing Events 98

Convene by PCMA

JANUARY 24, 2022

It’s important to consider the experiences of those who traveled to attend in-person events since COVID-19 and what convinced them that they needed to meet face to face. Attendee priorities have shifted, with attendees leaning toward an event schedule that takes place in the middle of the week rather than on the weekends. The Strategy.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Eventtia

OCTOBER 19, 2022

Determine a person’s online following, credentials, and public likability. The more popular a speaker is, the better and the more hype they can create for your event. Not only does it increase exposure and engagement, but it also enhances your online reputation. Match holiday themes – Ride with the spirit of the holidays.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Travel Daily Media

APRIL 23, 2014

The post CWT enters China’s MICE market appeared first on TD (Travel Daily Media) Travel Daily. Carlson Wagonlit Travel (CWT) is entering China’s lucrative corporate events market. CWT Meetings & Events China will be based in Shanghai. The post CWT enters China’s MICE market appeared first on Travel Daily.

Marketing 40

Marketing Marketing Prospect Tourism 40

Alcor Mice

MAY 5, 2021

Although the size of these companies vary, there are seven common roles in every event team: Director/Head of Events The director oversees the whole process. They are in charge of setting a vision and strategy for the event. Event/Marketing Coordinator The event coordinators are the director’s right-hand men.

Production 52

Production Contracts Contracts Vendor 52

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.

Management 98

Management Events Advertising Sports 98

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. 1.” — Anjia Nicolaidis, director of international marketing. After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Traveler's Q

NOVEMBER 16, 2023

It allows event organizers to create real-time connections with attendees, drive engagement, and enhance the overall event experience. From event hashtags to live streaming, social media can be an indispensable tool for event marketers and organizers to leverage.

Social Media 130

Social Media Media Attendee Promotion 130

Stova

MARCH 17, 2023

What is Experiential Marketing Experiential marketing is a strategy designed to engage consumers and encourage direct participation with a brand and/or its products, experiential marketing includes things like event marketing and street marketing.

Marketing 40

Marketing Marketing Registration Advertising 40

Eventtia

OCTOBER 20, 2022

Distribute roles among the team members: Event/project manager Scheduling Venue/show floor manager Creative design Marketing and communications Sponsorship manager Registration and check-ins Develop event branding. Launch event registration. Launch event registration. 2nd Phase: Up to 3-4 months before the event.

Event Planning 62

Event Planning Vendor Registration Sponsors 62

Bizzaboo

OCTOBER 3, 2023

Audit your event management platform to see if you can report on your defined data points. Your event software should let you collect professional titles, industries, company size, customers, prospects, countries, and more. Leverage the data to paint a picture of your event attendee personas.

Audience 59

Audience Event Apps Registration Attendee 59

Stova

MARCH 16, 2023

It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global event marketing Victor Torregoza : “We are living and working in a data-centric economy. Event intelligence is the differentiator between good events and great events.

Events 40

Events Technology Technology Consulting 40

Convene by PCMA

MARCH 16, 2022

Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Consider using images in order to: Demonstrate Diversity and Inclusion.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Traveler's Q

SEPTEMBER 7, 2023

Overall, email marketing has demonstrated significant potential in driving sales, nurturing customer relationships, and generating brand loyalty, making it an indispensable part of any comprehensive digital marketing strategy. The timing of your marketing efforts is crucial to the success of your event.

Social Media 130

Social Media Promotion Media Marketing 130