Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

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Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

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Bizzaboo

MARCH 15, 2023

We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?

Website 52

Website Planner Certification Publishing 52

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

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Bizzaboo

MAY 24, 2023

Looking for promotional inspiration? This list features event invitation email examples that show what goes into turning invites into attendees. That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content.

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Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. They are among the most qualified to illustrate an event’s value to their peers, even if they don’t have a robust social-media following.

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Event Marketing Marketing Marketing Social Media 98

All Conference Alert

AUGUST 31, 2023

Although it may appear that promotion calls for significant spending, there are really a number of cost-free ways you may use to successfully market your event. Below, we’ll reveal nine proven strategies in this blog post to help you promote your event for free and turn it into a smashing success!

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Promotion Advertising Social Media Audience 52

Tourism eSchool

AUGUST 31, 2021

10 Steps to Successfully Promote your Tourism Event on Social Media. Are you responsible for promoting an event for your business, local community, visitor centre, council or region? If so, social media is a fantastic low cost way to let people know about and book tickets for your event. By Rebecca White.

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Social Media Media Promotion Tourism 91

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. This can include your blog, website, email campaigns and more. Paid media refers to marketing content you purchase, such as online ads. Optimize Your Website.

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SEO Marketing Marketing Website 221

Traveler's Q

SEPTEMBER 28, 2023

Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.

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Social Media Event Apps Sponsors Website 130

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Promoting exhibit space to companies? Adding “exhibitors” in your website navigation?

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Event Marketing Marketing Marketing B2B 59

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

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Event Marketing Marketing Marketing Social Media 52

Smart Meetings

MAY 5, 2021

It doesn’t matter which networking options you choose to offer at your virtual event if your attendees don’t use them. It’s important to frequently communicate and promote these areas for engagement both in advance of and during the conference. Provide this as a sample message template to all speakers.

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Virtual Events Attendee Social Media Speakers 279

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. How to promote an event on Facebook: The complete guide. Build credibility and trust.

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Promotion Social Media Vendor Audience 88

Eventtia

APRIL 1, 2022

Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. This is the main challenge of marketing and promoting a hybrid event, but there are also some other key challenges you’d need to consider. your speaker).

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Event Marketing Marketing Marketing Social Media 62

Eventtia

APRIL 22, 2024

Offer coupons and discount codes: Enable the creation and distribution of promotional codes that attendees can use to receive discounts on ticket prices. This is an effective tool for marketing and stimulating early ticket sales. Eventbrite stands out because it offers special features to help event organizers attract more attendees.

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Platform Registration Automation Events 62

Endless Events

MAY 9, 2023

In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Check out these five tips to use the combined power of AI and data to make your next event a smash hit. The good news is that AI tools simplify content creation for events.

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Event Planning Automation Social Media Panel 177

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

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Conference Social Media Sponsors Registration 105

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. Introduction We are all familiar with the adoption rates of social networks and online communities. What is Event Marketing? Why is Event Marketing Important?

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Event Marketing Marketing Marketing Social Media 40

Eventbrite

JANUARY 11, 2019

If you don’t have a dedicated website for your event, you’re missing out on more than just a marketing opportunity. And that’s a shame, because it’s very easy — and can be free — to create an event website. You might already be using Facebook Events as your online presence. But […].

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Website Online Events Marketing 76

Endless Events

OCTOBER 11, 2022

Remember, your sponsors have to justify this cost to their bosses, so quantify the value of your event to score more sponsorships. Post your event on SponsorMyEvent , which is an online marketplace for sponsorships. To get started, create an account and list your event details. Check SponsorMyEvent.

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Convene by PCMA

DECEMBER 4, 2023

Influencers for the International Baking Industry Exposition generated awareness not only with their online communities but in traditional print press by working with trade pubs such as Bake. Sara Fellows is director of social media at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 52

Marketing Marketing Automotive B2B 52

Eventtia

OCTOBER 9, 2023

Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. Secure your event location Depending on your event’s scale and nature, you might choose your flagship store or an alternative branch. Strategize the marketing and execution.

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Event Planning Retail Registration Events 88

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.

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Audience Attendee Speakers Virtual Events 149

Social Tables

SEPTEMBER 14, 2021

Have you ever tried to teach a class, promote a discussion, or get people to join in on an activity only to be met with blank stares and an awkward silence? Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events. But what is event engagement?

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Social Media Registration Virtual Events Audience 176

Bizzaboo

AUGUST 3, 2023

Can I monitor event registration and campaign performance in real time? Given that event registration is a leading metric for event marketing success, you need to be able to assess performance so you adjust your strategy in real time if needed. Creating a stellar event website that’s true to your brand is essential.

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Convene by PCMA

OCTOBER 22, 2021

When it comes to going green, most event marketers start with the obvious solutions — trading print promotions for digital or finding alternatives to single-use plastics. It’s relatively easy being green for the span of an event or a campaign. Let’s think outside the recycling bin. Bake Sustainability Into the Experience.

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Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. It’s a source of truth.

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Website Automation SEO Prospect 111

Endless Events

AUGUST 17, 2018

To cement your event in your participant’s minds, why not take our free audience engagement webinar as well? This Year’s Event Statistics. Eventbrite has compiled some of the most relevant event statistics across various fronts, from event marketing and promotion to social media and technology.

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Conference Contracts Contracts Speakers 196

Bizzaboo

AUGUST 7, 2023

Highlight key details, such as the event agenda, speakers, accommodations, and unique offerings. Consider early bird discounts, group packages, or promotional codes to entice potential attendees to register. To get you started, here are some powerful strategies that can help scale your event registration strategy.

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Registration Social Media Events Advertising 92

Bizzaboo

MAY 1, 2023

Curious about how to market a virtual conference or in-person event? Keep reading to explore a conference marketing and planning timeline template, a comprehensive event checklist, and actionable tips for promoting conferences efficiently and effectively. Confirm the schedule of presentations and events.

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Event Planning Conference Marketing Marketing 52

Convene by PCMA

APRIL 20, 2023

evolves in this direction, it may present event producers with new methods of audience engagement. Currently, many event organizers are using online data from attendees to market in an individualized way. BASE TECHNOLOGY: Artificial Intelligence (AI) Event marketers are already reaping the benefits of using AI software.

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Technology Technology Events Event Marketing 105

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Eventtia

APRIL 18, 2022

The golden rule of event planning is that the earlier you can start planning and working on your event, the better. You’ll have more options, whether it’s the venue, speakers, date/time, and you’ll also have more time to promote the event and to deal with any issues that may come up. Event website.

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Bizzaboo

JULY 9, 2023

So it’s no surprise that many events teams are adding artificial intelligence image generators — a market projected to more than double by 2028 to $534 million — to their toolkits. These smart image generators also enable event teams to customize images and iterate accordingly, refining their prompts over time. cyberpunk).

Social Media 52

Social Media Events Online Website 52

Eventtia

NOVEMBER 17, 2022

It’s crazy to think how much the events industry has evolved in recent times. Events have moved online and it didn’t take long for us to realise that we can reach untapped audiences while keeping costs down. What is a virtual event? A virtual event is an online version of a physical event.

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