Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. Get your event planning template and checklist. What Is Event Marketing? In B2B event marketing (i.e.

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Event Marketing Marketing Marketing B2C 113

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Bizzaboo

MARCH 13, 2023

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

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B2B Event Marketing Marketing Marketing 52

Bizzaboo

MARCH 15, 2023

We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?

Website 52

Website Planner Certification Publishing 52

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

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Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

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Promotion Social Media Registration Sponsors 52

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. How to promote an event on Facebook: The complete guide. Build credibility and trust.

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Promotion Social Media Vendor Audience 88

Bizzaboo

MARCH 13, 2023

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 52

Virtual Events Registration Promotion Social Media 52

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Promoting exhibit space to companies? Adding “exhibitors” in your website navigation?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

All Conference Alert

AUGUST 31, 2023

Although it may appear that promotion calls for significant spending, there are really a number of cost-free ways you may use to successfully market your event. Below, we’ll reveal nine proven strategies in this blog post to help you promote your event for free and turn it into a smashing success!

Promotion 52

Promotion Advertising Social Media Audience 52

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. your speaker). Effective Ticketing/Pricing Strategy for Both Audiences.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Traveler's Q

SEPTEMBER 28, 2023

Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.

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Social Media Event Apps Sponsors Website 130

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. This can include your blog, website, email campaigns and more. Paid media refers to marketing content you purchase, such as online ads. Optimize Your Website.

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SEO Marketing Marketing Website 245

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Smart Meetings

MAY 5, 2021

It doesn’t matter which networking options you choose to offer at your virtual event if your attendees don’t use them. It’s important to frequently communicate and promote these areas for engagement both in advance of and during the conference. Provide this as a sample message template to all speakers.

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Virtual Events Attendee Social Media Speakers 279

Endless Events

OCTOBER 25, 2022

But with the right brand appearance, you can create a cohesive event that seamlessly blends into your brand promotions. Increasing brand awareness: Look, the purpose of this event is to get people to notice your company. If you’re too subtle, you risk putting on an event that gets zero results for your business.

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Events Social Media Promotion Event Planning 194

Eventtia

APRIL 22, 2024

Offer coupons and discount codes: Enable the creation and distribution of promotional codes that attendees can use to receive discounts on ticket prices. This is an effective tool for marketing and stimulating early ticket sales. Also, the event may show up on the homepage for users interested in similar events.

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Platform Registration Automation Events 62

Endless Events

MAY 9, 2023

Human effort is still very much a part of the event planning process. In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Check out these five tips to use the combined power of AI and data to make your next event a smash hit.

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Event Planning Automation Social Media Panel 177

Eventbrite

JANUARY 11, 2019

If you don’t have a dedicated website for your event, you’re missing out on more than just a marketing opportunity. And that’s a shame, because it’s very easy — and can be free — to create an event website. You might already be using Facebook Events as your online presence. You could be losing ticket sales.

Website 76

Website Online Events Marketing 76

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing. Regular posting can help ensure that more of your prospects have the chance to see names they recognize in a list of likes.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Endless Events

MAY 18, 2018

Start with your event invite emails by using killer subject lines. Finally, deliver engaging content via interesting talks, awe-inspiring entertainment, pleasantly surprising promotions, and top-notch AV. This guide gives you the lowdown on event registration. The Current State of Event Best Practices.

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Audience Registration Events Social Media 263

Bizzaboo

AUGUST 3, 2023

Can I monitor event registration and campaign performance in real time? Given that event registration is a leading metric for event marketing success, you need to be able to assess performance so you adjust your strategy in real time if needed. Creating a stellar event website that’s true to your brand is essential.

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Management Registration Vendor Event Apps 98

Endless Events

SEPTEMBER 14, 2018

Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. A glimpse of Capterra’s Event Management Software category. Source: Capterra ).

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Management Platform Event Apps Automation 280

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Bizzaboo

AUGUST 7, 2023

Highlight key details, such as the event agenda, speakers, accommodations, and unique offerings. Consider early bird discounts, group packages, or promotional codes to entice potential attendees to register. To get you started, here are some powerful strategies that can help scale your event registration strategy.

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Registration Social Media Events Advertising 92

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Social Tables

OCTOBER 20, 2022

Continually connect with members of your audience by sharing behind-the-scenes video clips, sending reminder emails, offering exclusive promotions, advertising additional purchases, and sharing free content (templates, how-to articles, etc.) leading up to the event. Use an intuitive event registration website.

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Registration Virtual Events Advertising Social Media 158

Bizzaboo

JANUARY 17, 2023

How To Use ChatGPT for Event Marketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways event marketers can use the tool to work more productively. Event planning and marketing. Use this feedback to improve future events and continue to meet the needs of the ice cream industry.

Marketing 116

Marketing Marketing Social Media Speakers 116

Eventtia

OCTOBER 9, 2023

Clearly articulate what makes this event (and the products or promotions it features) unique. Strategize the marketing and execution. Detail out the promotional activities leading up to the event. In retail, this can also involve branded bags, stickers, or even staff uniforms tailored for the event.

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Event Planning Retail Registration Events 88

Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. What is early bird registration?

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Registration Advertising Retail Events 174

Social Tables

JUNE 8, 2022

By doing so, you’ll help ensure that attendees are excited about the event’s content, which can lead to increased engagement. To better understand your audience, use event planning software that tracks attendee behavior trends and visitor activity on event websites. Incorporate the use of a mobile event app.

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Audience Attendee Speakers Virtual Events 149

Social Tables

JANUARY 2, 2019

To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Marketing United takes place at Nashville’s Country Music Hall of Fame & Museum.

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Speakers Attendee Events Website 155

Bizzaboo

FEBRUARY 20, 2023

☐ Secure a printing and promotional vendor. If you don’t engage and interact with your audience, you’ll risk losing their attention to other websites and applications. Additionally, according to Markletic’s report, 38% of marketers encounter technical problems during virtual events. ☐ Design and launch an event website.

Conference 98

Conference Sponsors Virtual Events Speakers 98

Eventtia

JULY 7, 2018

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Social Media 54

Social Media Promotion Website Media 54

Traveler's Q

DECEMBER 21, 2023

In today’s highly competitive event industry, it is increasingly important for event organizers to leverage the latest tools and techniques to promote and sell tickets for their events. Utilizing Social Media for Event Promotion Social media has become an essential tool for event marketing.

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Website Marketing Marketing Social Media 130