Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Convene by PCMA

MARCH 25, 2024

Leong gave Convene a preview of her talk, and shared how event marketers can take a cue from content creators, and how AI and marketing can work together. How did you get started in marketing? Advertising, media, creativity, content — generally marketing drew me wherever I went since my school days.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Marketing Platforms.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Convene by PCMA

AUGUST 7, 2023

.” — Christine Johnson , Director of Content “I think there’s a lot of opportunity for generative AI to support and expedite social-media marketing tactics. Right now, these tools are primarily brainstorming assistants that can help get my creative wheels turning.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

SEPTEMBER 13, 2023

Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Why Social Media Event Marketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience. With more than 4.62

Social Media 59

Social Media Promotion Media Event Marketing 59

Smart Meetings

JANUARY 4, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Marketing 264

Marketing Marketing Social Media Advertising 264

Bizzaboo

MARCH 20, 2023

What Your Event Website Needs Depending on the type of event you’re hosting, the content of each page will vary, and the style and tone will somewhat, too. Some event websites have a lot of informational content, while others are bare bones.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

What Your Event Website Needs Depending on the type of event you’re hosting, the content of each page will vary, and the style and tone will somewhat, too. Some event websites have a lot of informational content, while others are bare bones.

Website 52

Website Event Marketing Planner Marketing 52

ITA Group

APRIL 27, 2021

Event Marketing ROI: A Roadmap to Prove User Conference Experience ROI. There are so many sources and places for data to be generated—including registration, apps, event marketing campaigns, CRMs and more. . That sort of information is the needle in a haystack we’re always trying to find. . Do you have data?

Event Marketing 59

Event Marketing Conference Marketing Marketing 59

Eventtia

APRIL 1, 2022

Ticketing has always been a core aspect of any event marketing strategy, but in a hybrid event, setting up the right ticket prices can be even more challenging since, again, you are dealing with two different audiences. Have a Well-Designed and Functional Event Page. your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Eventtia

JANUARY 30, 2018

The increased waves of information and visual stimuli are challenging our already fragmented attention span. La entrada How to Make Good Use of Event Marketing and Boost Your Brand aparece primero en Eventtia | Event management software.

Event Marketing 82

Event Marketing Marketing Marketing Events 82

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?

Social Media 156

Social Media Audience Events Media 156

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

MAY 5, 2022

Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.

Event Technology 317

Event Technology Benefits Technology Technology 317

Traveler's Q

SEPTEMBER 21, 2023

According to studies, emails have a higher open rate than other social media platforms and search engines, making them the ideal channel for conveying information about events. You can also include a brief overview of what attendees can expect to experience at your event and why they should attend.

Automation 130

Automation Promotion Audience Events 130

Social Tables

JUNE 12, 2024

Consider hiring a graphic designer for event marketing materials. From invitations and banners to registration forms and dinner menus, a qualified graphic designer can create captivating print and online event materials. When changes occur or requests must be addressed, share that information as clearly and quickly as possible.

Vendor 148

Vendor Contracts Contracts Events 148

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. MEASURING AUDIENCE ENGAGEMENT.

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Benefits Attendee Registration Audience 303

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Smart Meetings

AUGUST 23, 2023

– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Event marketing “That’s on purpose,” Endean said. “We I planned an event with (computer scientist) Ray Kurzweil to talk about what is now AI in 2016,” she recalled. “We’re

Trade Show 246

Trade Show Panel Sustainability Technology 246

Bizzaboo

JANUARY 17, 2023

How To Use ChatGPT for Event Marketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways event marketers can use the tool to work more productively. Event planning and marketing. Use this feedback to improve future events and continue to meet the needs of the ice cream industry.

Marketing 116

Marketing Marketing Social Media Speakers 116

Eventbrite

MAY 12, 2022

Eventbrite’s monthly Events Industry Report is designed to keep event creators like you informed about the shifting landscape of the events industry. Read on for expert industry insights, event marketing tips, health and safety updates, and much more. At Ibiza’s International Music […].

Sustainability 98

Sustainability Events Event Marketing Marketing 98

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Event Planners Have Less On Their Plate.

Audience 306

Audience Virtual Events Communications Communications 306

Eventbrite

MARCH 10, 2022

Eventbrite’s monthly Events Industry Report is designed to keep event creators like you informed about the shifting landscape of the events industry. Read on for expert industry insights, event marketing tips, health and safety updates, and much more. In New York City, for example, patrons […].

Events 98

Events Event Marketing Marketing Marketing 98

Endless Events

MARCH 24, 2022

First, planners define their event goals – what they want to achieve with this event – and break them down into measurable event KPIs. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event. Engagement KPIs.

Platform 334

Platform Sponsors Events Registration 334

Social Tables

OCTOBER 20, 2022

They have captivating hosts, cover relevant content, and provide attendees with invaluable information. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? Keep add-on product pitches short.

Registration 158

Registration Virtual Events Advertising Social Media 158

Smart Meetings

APRIL 25, 2022

With a multitude of possibilities that all surpass the abilities of the old mass media, email is the go-to solution for digital marketing, and event marketing more specifically. Following are the tricks to writing an email newsletter for event marketing that works. Why Is Event Marketing More Important than Ever?

Event Marketing 264

Event Marketing Marketing Marketing Audience 264

Bizzaboo

SEPTEMBER 13, 2023

Are you using LinkedIn as part of your event marketing strategy? Are you wondering how to promote an event on LinkedIn? This article delves into the intricacies of leveraging this platform to its fullest potential, ensuring that your event reaches and resonates with your target audience.

Promotion 52

Promotion Conference Marketing Marketing 52

Traveler's Q

JANUARY 3, 2024

Top Corporate Event Trends Happening in 2024 In-Person Events Return in Full Force As the world rebounds from the pandemic, experts in the corporate events industry predict a significant uptick in in-person events in 2024. They want to be engaged, entertained, and leave with a memorable experience.

Trends 130

Trends Virtual Events Sustainability Planner 130

MeetingsNet

NOVEMBER 13, 2023

You may have innovative ideas for your events’ marketing, revenue model, or learning formats to achieve your organization’s goals. They recommend ways people can show they’re informed, forward looking, and thinking critically. Here’s some advice.

Communications 105

Communications Communications Speakers Planner 105

Bizzaboo

MARCH 15, 2023

BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, event marketers, and executives. Event Marketer Event Marketer magazine was founded in 2002 and publishes content for the event and trade show industry.

Website 98

Website Planner Certification Publishing 98

Traveler's Q

NOVEMBER 2, 2023

Event mobile apps allow attendees to stay engaged and connected, providing them with all the necessary information at their fingertips. With features such as event agendas, venue maps, speaker bios, and attendee networking, mobile apps enhance the overall event experience.

Event Technology 130

Event Technology Technology Technology Social Media 130

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Offering on-demand content allows virtual attendees access to all the information offered at an event.

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Meeting Panel Attendee Online 246

Endless Events

FEBRUARY 21, 2018

In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Promotion 214

Promotion Marketing Marketing Automation 214

Eventbrite

JUNE 24, 2022

Eventbrite’s Events Industry Report is designed to keep event creators like you informed about the evolving landscape of the events industry. Read on for expert industry insights, event marketing tips, Eventbrite trends, and more. Eventbrite Tips & Tricks The dawn of “Hot Event Summer” is here!

Events 74

Events Event Marketing Trends Marketing 74