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What is B2B Event Marketing?

Bizzaboo

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

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Navigating the Future A Comprehensive Guide to Corporate Event Trends in 2024

Traveler's Q

With the emergence of new technologies and changing societal norms, organizations need to stay ahead of the curve and plan innovative corporate events that meet the evolving needs of participants. As we look toward 2024, several corporate event trends are expected to shape the industry.

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MICE professionals

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Webinar: Sustainability in Action at CL23 & Beyond

Convene by PCMA

We will demystify some of the questions around costs – both initial and ongoing—for more sustainable choices and share the best first steps to getting started with a pivot towards sustainability. This webinar also serves as an introduction to the onsite sustainability activations at PCMA Convening Leaders 2023.

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Webinar: Time is Now – Sustainability in Business Events Industry

Convene by PCMA

PCMA Foundation, in partnership with Singapore Tourism Board, initiated research the Time is Now – Sustainability in Business Events Industry to learn what practices event organisers are implementing for their events. We know it can be daunting to stare down the path of sustainable events.

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PCMA Unveils New Strategic Acquisitions and Initiatives

Convene by PCMA

The acquisition of the Event Marketing Association-UK (EMA-UK), made up of more than 800 corporate event marketing professionals, representing a cross-section of EMEA industry segments and global brands. EMA-UK will immediately become part of the PCMA global community.

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Podcasts Cross to Mainstream: 5 Reasons Why Event Marketers Need Them

Maritz Global Events

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for Event Marketers.

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

Email Marketing Email marketing is a highly effective marketing strategy that helps event organizers to brand their events effectively. Around 87% of event marketers use emails as their primary tool for promotional purposes.