Rethinking Early-Bird Pricing — and Other Time-Honored Registration Strategies
Convene by PCMA
APRIL 15, 2024
When Maritz studied when 360,000 conference-goers registered for the same 30 trade shows (i.e., 90 show instances) spanning diverse industries over three years, what emerged is how COVID remains the events industry’s biggest plot twist. It sounds like once they finally make the decision to attend, they go all in.
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