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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Elevate Your Event: The Top 8 Benefits of Attendee Tracking

Endless Events

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. SEAMLESS REGISTRATION PROCESS.

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MICE professionals

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

This is great news for event marketers and planners who can plan experiential eventsevents that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. What makes them tick?

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Virtual Event Platform Features: What To Look For?

Endless Events

And as virtual events kept evolving, planners were bombarded with dozens of features and opportunities from platforms swearing they were the next big thing. Considering the circumstances, it’s no wonder so many event profs become exasperated and downright overwhelmed. Registration & Ticketing.

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Event Data Is a Goldmine, But Planners Can’t Do It Alone

Skift Meetings

With many parts of the world experiencing the worst inflation we’ve seen in decades, events are getting more expensive to host. This makes it all that much more crucial to get the most ROI possible out of each event, and there is one key factor that can help planners hit the mark: data. Tailor Your Tactics to Your Event Goals.

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A.I. for Business Events: Two New Developments

MeetingsNet

Cvent debuts a content-producing tool for various planner tasks, while Gevme and PCMA launch a research project to test which other tasks artificial intelligence could do well for planners. on the business events industry. In its first phase, Project Spark offers business-event strategists access to a generative A.I.

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Event Planner Challenges and Opportunities of the Next Decade

Maritz Global Events

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Event Planner Challenges.

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