April, 2018

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Content Marketing Tips: Marketing to Millennials, FTC Influencer Rules and More

Endless Events

This week, we’ve selected a few content marketing tip. These will help you navigate the fast-paced world of digital marketing. To start, you’ll need to get intimately familiar with the new GDPR rule. This is especially true if your main audience online are based in Europe. There are also a few new rules back home since the FTC released their guidelines for influencer marketing.

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Event Swag Ideas: 3 Mistakes That Keep You From the Best Conference Swag

Social Tables

One of the best things about a conference is the event swag, assuming the person planning an event understands the difference between good swag and bad. After all, w ho doesn’t like getting free stuff? While most people are going to attend a conference or trade-show to network and interact, the swag they’re handed at the registration desk can go a long way in building brand affinity and adding value.

MICE professionals

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The creative event design tool that all #eventprofs should use

Conferences that Work

Here’s a powerful tool you can use to generate creative event designs. You can use this tool for every aspect of event design. Stylists working on the look and feel of an event often use it to stimulate fresh thinking about the venue, the décor, the lighting, the food and beverage, entertainment, and so on. Rarely, however, is this tool used to design events that creatively incorporate, illuminate, and support core desires and outcomes for the meeting.

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How to Transform Your Events into a Powerful Lead Generator

Eventtia

Tell me: What would you consider a powerful lead generator? What practices do you use to get more people opt in or engage with your brand? Do you generate leads through inbound and outbound marketing? Do you have success with social media outreach? Or do you focus all of your efforts on content marketing strategy? […]. La entrada How to Transform Your Events into a Powerful Lead Generator aparece primero en Eventtia | Event management software.

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COVID-19 Travel Consumer Sentiment Study

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

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4 Tips on Booking the Right Entertainment

MeetingsNet

What you can learn from other planners’ entertainment mistakes. Hint: Don’t make the broom closet your green room. At MeetingsNet's Las Vegas Corporate Invitational Destination Showcase, held April 11-13, Matthew Gucu, a 25-year-veteran of the entertainment industry, spoke to meeting planners on entertainment for events. Gucu, who is a professional singer and entertainer as well as the owner of New Moon Entertainment, a booking agency for talent and production experts in Las Vegas, began his pre

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The Surawongse hotel opens in Bangkok: modern, dynamic and primed for MICE

Travel Daily Media

The post The Surawongse hotel opens in Bangkok: modern, dynamic and primed for MICE appeared first on TD (Travel Daily Media) Travel Daily. Marriot Hotels has announced its latest Bangkok location with the opening of Bangkok Marriott Hotel The Surawongse. . Owned by TCC Land Asset World, the five-star hotel is located on Surawongse Road, which is traditionally known as a ‘heritage destination’ with easy access to cultural attractions such as Neilson Hays Library, Bangkokian Museum and the Sri Ma

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Planning Golf Events: How Event Technology Fuels Design at the Phoenix Open

Social Tables

For the fourth consecutive year, CORT Events partnered with Waste Management and the the Phoenix Open to provide event design expertise to one of the largest golf tournaments on the PGA Tour. Held Jan. 29 to Feb. 4 in Scottsdale, Arizona, the event at TPC Scottsdale -Champions Course required various staging areas, including VIP and sponsor areas, catering to over 650,000 attendees.

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Something is rotten in the state of meeting industry education

Conferences that Work

Over the last five years I’ve heard increasing concern from the meeting professionals community about the deterioration of the quality of our national industry conferences. A recent thread on the MECO community (a great resource for meeting professionals since 2006) describes numerous recent basic logistical failings, and points to what I see as symptoms of fundamental problems with meeting industry associations at the national level.

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How to Correctly Match the Offer and Demand at Your Brokerage Event

Eventtia

A brokerage event is more than one-on-one meetings between professionals. A truly valuable interaction should involve the careful matchup between the networking profiles of your attendees. What does this mean? When attending a B2B matchmaking event, your guests have specific goals and interests. Students will want to engage with potential employers.

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7 Steps to Creating a Proactive Medical Risk Management Plan

MeetingsNet

Don’t wait until you have a medical disaster on your hands to realize you should have spent as much time planning for medical issues as you did for food and beverage. While recent events have most meeting professionals focused on preparing for active shooters and weather catastrophes, it’s infinitely more likely—probable, even—that someone at your event will have a medical issue.

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Evolution of the DMC:Renewing Business Relationships with Deeper Trust, Transparency & Understanding

The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.

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Boost Engagement on Your Visuals by 67% with CrowdRiff’s Smart Galleries

Crowdriff

In modern destination marketing, things aren’t always done as much as they are in a perpetual state of improvement. Our web ads are converting at 35%… now how can we get to 50%? We cut the bounce rate on our homepage in half last year… so how do we do it again? We’ve doubled our bookings from overseas travelers… now how do we do the same thing for millennials?

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Discover New Corporate Meeting Industry Trends and Statistics

Endless Events

It was Global Meetings Industry Day a while back so we peeked into the corporate meeting trends and statistics that have shaped the past year. One of the top influencers for the industry was TED which forever changed the speaker-audience format worldwide. Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities.

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Hilton Malaysia introduces ‘Meet with Purpose’ programme

Travel Daily Media

The post Hilton Malaysia introduces ‘Meet with Purpose’ programme appeared first on TD (Travel Daily Media) Travel Daily. No sooner than I include the Hilton Kuala Lumpur on my list of the top four meetings and events locations in the Malaysian capital , Hilton Worldwide upgrades its MICE potential, with the introduction of the group’s Meet with Purpose programme into the region.

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Are SMART goals stupid?

Conferences that Work

Neil Morrison thinks that SMART objectives are stupid. A quick reminder from Neil: “ SMART stands for: S pecific M easurable A chievable/Attainable R ealistic T ime-bound/Timely The idea being that if you want to set a goal/objective then it should be all of these things…” So far, so good. “…which is cute, but wrong.” Which is where I disagree.

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How (and Why) Your Attendees’ Expectations Have Changed

Eventtia

Startups are fixated with what their clients want. Companies are conducting studies to better understand the needs of their target groups. Successful media brands, such as Netflix, are obsessed with decoding what their customers’ future needs will be. Big players are investing time and important resources in evaluating the psychological and behavioral shifts of the […].

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Caesars to Break Ground on Caesars Forum conference center in Las Vegas

MeetingsNet

Caesars Entertainment has announced plans to develop CAESARS FORUM, a brand new 550,000 square foot conference center in Las Vegas. Brought to you by: Caesars Entertainment has announced plans to develop CAESARS FORUM, a brand new 550,000 square foot conference center [HS1] in Las Vegas. The $375 million investment will feature the two largest pillarless ballrooms in the world, located at the center of the Las Vegas Strip.

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10(ish) Questions with a CrowdRiffer: Elizabeth, Content Marketing Manager

Crowdriff

When a new shipment of snacks arrives at the office; when there’s cake waiting to be sliced into on the kitchen table; when a CrowdRiffer brings in leftover baked goods to share — who’s the first at the scene? That’d be Elizabeth, our very own Content Marketing Manager. Having been at CrowdRiff for a little over a year and a half, she’s now built the library of content (from blog posts, to eBooks, to case studies, and more) to a huge scale, and has played a big part

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Audience Engagement At Event – #EventIcons Episode 110

Endless Events

We want to help keep you up-to-date with the latest and greatest! Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know! You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person?

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London exits top ten most expensive global business destinations

Travel Daily Media

The post London exits top ten most expensive global business destinations appeared first on TD (Travel Daily Media) Travel Daily. What a difference a year makes. Following on from a report in February 2017, where we detailed how London had fallen from being the second most expensive business destination in Europe to third after Geneva and Zurich, this year sees the UK capital tumble to sixth in the regional rankings and out of the global top ten altogether.

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The UnExpo Experiment

Conferences that Work

During my 20+ years as an IT consultant and developer, I fell in with a delightful international crowd of software testers: those all-important people responsible for the impossible task of making sure that software works the way it’s supposed to. (Fun fact: the testing community often uses my term “peer conferences” for their get-togethers, due to a chat about meeting design I had with tester James Bach at the 2004 Amplifying Your Effectiveness conference.

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Here’s Why Networking is Dead and How to Take Good Advantage of It

Eventtia

Let’s be real for one second and face the truth: Networking is dead, and there’s no need to try and resuscitate something that actually never worked in the first place. Sounds crazy, right? After all, statistics show that networking is the number one reason why people attend events. Indeed, there is an innate tendency we […]. La entrada Here’s Why Networking is Dead and How to Take Good Advantage of It aparece primero en Eventtia | Event management software.

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Caesars to Break Ground on Caesars Forum convention center in Las Vegas

MeetingsNet

Caesars Entertainment has announced plans to develop CAESARS FORUM, a brand new 550,000 square foot conference center in Las Vegas. Brought to you by: Caesars Entertainment has announced plans to develop CAESARS FORUM, a brand new 550,000 square foot conference center [HS1] in Las Vegas. The $375 million investment will feature the two largest pillarless ballrooms in the world, located at the center of the Las Vegas Strip.

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#FindingAwesome Live: The Live Stream Event that Engaged 20,000 Travelers with UGC

Crowdriff

Last year Nelson & Kootenay Lake Tourism collected more awesome user-generated content than it could ever share online individually. A year after launching its #FindingAwesome social media campaign and online contest —which encouraged locals and visitors to share content showcasing what they loved most about the region in southern British Columbia—the destination marketing organization was overwhelmed with the number of entries it had received. .

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SXSW – Everything You Need To Know – #EventIcons Episode 108

Endless Events

SXSW is one of the most iconic events around. It’s a celebration of creativity and provides a platform for creatives to achieve their goals. The iconic event is so successful because there are a boatload of experiences that create lasting memories for attendees, such as HBO’s Westworld experiential event. Today the iconic Hugh Forrest of SXSW joins us to discuss everything an event planner would want to know about the event.

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Leading Indian DMC moves to capitalize on growing Dubai MICE

Travel Daily Media

The post Leading Indian DMC moves to capitalize on growing Dubai MICE appeared first on TD (Travel Daily Media) Travel Daily. Indian DMC leader Tamarind Global has made its first international MICE move, opening operations in Dubai. It already has a strong Dubai and GCC footprint with their tours business and bringing their MICE capabilities to Dubai make sense. .

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Stretching

Conferences that Work

Do you know what happens when you stretch a rubber band? After it’s stretched, it never quite goes back to quite the length it had before. Read the full article at Conferences That Work No related posts.

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35 Things That Will Help You Plan a Transformative Marketing Event

Eventtia

Let me ask you a quick question: What’s more memorable: A blink-and-you’ll-miss-it Facebook ad or a transformative marketing event? Which one do you think will help your leads remember your brand better? What’s the best strategy to get people to react to your brand, services, or products? Obviously, the easy way is to pour all […]. La entrada 35 Things That Will Help You Plan a Transformative Marketing Event aparece primero en Eventtia | Event management software.

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15 Fresh Ideas for Flower Walls

BizBash

Floral backdrops have become almost ubiquitous at events. The intricate, eye-catching designs can offer colorful backdrops for step-and-repeats and photo.

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How CrowdRiff Helps Attractions Drive More Website Ticket Sales

Crowdriff

When someone’s browsing your website and sees a photo that sparks their interest… what happens next? Are they presented with a clear option to buy tickets right then and there – or do they just keep scrolling? As an attractions marketer, you know the importance of capitalizing on those moments of inspiration and excitement. That’s why you need every element on your website to be optimized for conversions, and drive ticket sales.

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What Mobile Apps for Conferences and Events Should I Choose?

Endless Events

Mobile apps for conferences are becoming staples. If you don’t have one yet for your future events, it’s high time to give some thought to if an event app is a fit for you. The upside is convenience and providing quick support to attendees. But with all the commotion lately about data privacy, you also need to think about the downsides. Are you able to keep your audience’s private information secure before, during, and after the event?

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New futuristic and sustainable convention centre puts Costa Rica on the MICE map

Travel Daily Media

The post New futuristic and sustainable convention centre puts Costa Rica on the MICE map appeared first on TD (Travel Daily Media) Travel Daily. Exciting MICE news from Central America this week, with the announcement that the Costa Rica Convention Centre (CRCC) has opened for business. Described as a “futuristic and sustainable15,600-square-metre space located just 10km away from the capital city of San José”, the CRCC is Costa Rica’s very first purpose-built convention centre.

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How to Become a More Data-Driven Content Curator in Under 10 Minutes

Crowdriff

Data is everywhere, and for good reason. It can teach you about where your visitors come from, how they found you, what they do when they do when they arrive and how they make decisions. But more data isn’t always better, especially when it comes to finding visual content. If you’re looking for the perfect photo to promote snowboard season in a Facebook ad, high-level cohort analysis might not be of much import.

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3 European DMOs Leveraging UGC Marketing In 3 Unique Ways (and Why it’s Effective)

Crowdriff

With 55% of consumers across all ages saying they trust user-generated content more than any other marketing, it’s no wonder that travel brands all over the world are pushing the envelope of what they can do with UGC. In addition to website visuals and social media imagery, UGC is starting to make appearances in visitor guides , visitor centers , at live events , and in out-of-home ads too.

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What It’s Like to Be a State-Level Tourism Marketer: Goals, Challenges, & Lessons Learned

Crowdriff

There really is #NoPlaceLikeKS. As a kid growing up in Kansas, I always felt a sense of state pride. But before joining Kansas Tourism, I never really realized just how much my state has to offer. I mean, we have an extraordinary range of landscapes (from equestrian fields, to marshes, sandhills, and over 32,000 square acres of State Park land!), countless historic sites and museums (which can transport you back to the formative days of the Civil War), foodie-approved down-home cooking ( and fin

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Arizona Office of Tourism teams with CrowdRiff to help tourism partners acquire user-generated marketing content

Crowdriff

CrowdRiff is helping the Arizona Office of Tourism make it easier for tourism-marketing organizations in the Grand Canyon State to find and use imagery created by social-media users. Every day, locals and visitors capture photos and videos of their experiences in Arizona and share this content on social-media platforms. This imagery is authentic, trusted and influential to other travelers seeking an Arizona experience.

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