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Storytelling for Sustainable Destinations & Tourism Marketing

Solimar International

As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. Every destination harbors a unique narrative, yet not all have mastered the art of narrating it effectively. What is storytelling in sustainable destination and tourism marketing?

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What is a Destination Management Organization (DMO) and Why Should Destinations Care?

Solimar International

They need the support of destination management organizations (DMOs) to help market, manage, succeed. DMO stands for destination management organization, though these are often referred to as destination marketing organizations. It is important to know about destination management first.

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Sustainable Tourism Management for National Parks

Solimar International

The best opportunity to address both concerns is to invest in sustainable management for natural parks, which have especially vulnerable ecosystems. As such, it should be our top priority to maintain these protected areas for future generations by making sure they are managed with sustainability in mind.

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What Does Destination Management Mean and Look Like in Practice?

Solimar International

Destination management is the process in which Destination Marketing Organizations (DMOs) work with stakeholders to increase development of the tourism sector, gain more tourists, address challenges, and bring more benefit to the local community.

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Virginia Destination Management Organizations: An Interview With Local Director, Irene Kilmer

Solimar International

Learn about one of the most interesting Virginia Destination Management Organizations here. Virginia is an unique US state who has nailed their tourism marketing messaging. What is the role of Virginia Destination Management Organizations in working with this national brand? Read more below.

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Sustainable Tourism in Liberia: Digital Marketing and Development

Solimar International

The government also aims to do this through digital marketing and sustainable development of their tourism sector. Another objective of the project is to develop sustainable tourism infrastructure and capacity. Additionally, it is important to involve local communities when nurturing sustainable development.

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Why DMOs must be about Management, not just Marketing

Solimar International

However, with the rapid growth of tourism, the need for its sustainability and management of the sector eventually emerged. Therefore, whether DMOs should focus only on marketing or broaden their activities and be a management organization is part of the future agenda. But what do DMOs manage exactly? .