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What Does Destination Management Mean and Look Like in Practice?

Solimar International

Destination management is the process in which Destination Marketing Organizations (DMOs) work with stakeholders to increase development of the tourism sector, gain more tourists, address challenges, and bring more benefit to the local community.

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Storytelling for Sustainable Destinations & Tourism Marketing

Solimar International

As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. Every destination harbors a unique narrative, yet not all have mastered the art of narrating it effectively. What is storytelling in sustainable destination and tourism marketing?

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Tourism’s Top 10 Most Unique Destination Websites

Solimar International

Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.

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11 Questions to Ask Before Hiring a DMC

ADMEI

To simplify the process, save money, and eliminate stress, consider hiring a Destination Management Company. Ask the Convention and Visitors Bureau (CVB) or Destination Marketing Organization (DMO) in the city or cities where the program will be to provide their three top DMC recommendations. Are you an accredited DMC?

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What is the Value of Digital Destination Marketing?

Solimar International

Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet. But, what is digital destination marketing?

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Why DMOs must be about Management, not just Marketing

Solimar International

They were primarily established to promote destinations. However, with the rapid growth of tourism, the need for its sustainability and management of the sector eventually emerged. Therefore, whether DMOs should focus only on marketing or broaden their activities and be a management organization is part of the future agenda.

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Sustainable Tourism in Liberia: Digital Marketing and Development

Solimar International

The government also aims to do this through digital marketing and sustainable development of their tourism sector. This is an important part of the Destination Management Plan, as Liberia has stunning destinations already open for guests and simply need more promotion.