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How has Social Media Changed the Tourism Industry?

Solimar International

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. Read on to learn the history of how social media changed the tourism industry. Free Marketing Channels.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. Additionally, they are much more likely to spend money on experiences rather than products. Additionally, they are much more likely to spend money on experiences rather than products.

Marketing 296
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Traveling with a Purpose: Marketing Strategies Supporting Charitable Causes

Dana Communications

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Research shows that customers prefer supporting businesses associated with charitable causes and are willing to pay more for products and services contributing to humanitarian efforts.

Marketing 192
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WINNERS OF THE DESTINATION OF SUSTAINABLE CULTURAL TOURISM AWARDS 2021

ETC Corporate

The ‘Destination of Sustainable Cultural Tourism’ Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations. The 2021 is focused on the theme of ‘Regenerating European Tourism through Culture, Heritage and Creativity’.

Culture 225
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Hispanic Heritage Month: Celebrating DEI in the Industry

Smart Meetings

15 th , 2023 marks Hispanic Heritage Month and brings more awareness to the importance of Diversity, Equity and Inclusion (DEI) while emphasizing that celebrating different cultures in the workplace and at your events is an asset. The MRN Agency proves diversity leads to success Sept. 15t h through Oct.

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Storytelling for Sustainable Destinations & Tourism Marketing

Solimar International

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.

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Creative Thinking and the Future of Event Marketing

Convene by PCMA

Before Evangeline Leong founded Kobe Global Technologies, an international creator marketing agency based in Singapore, she had to “unlearn” a lot of what she thought she knew about digital marketing. How did you get started in marketing? How can event marketers harness the power of influencers?