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Cold Prospecting Via LinkedIn Outreach

Gavel International

Parts One and Two of this three-part series discussed due diligence for successful cold email prospecting and social selling. 89% of B2B marketers use LinkedIn for lead generation (3). 62% of B2B2 marketers indicate LinkedIn successfully generates sales leads. (3). It is like you are forming a social contract.

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3 Steps to Proving the Value of Trade Show Marketing

Stova

Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. This article provides a 3-step blueprint for measuring the value of your trade show marketing. Costs include registration fees; travel; hotels; booth rental, design, and transportation; staffing; and marketing collateral.

MICE professionals

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3 Easy Ways Planners Can Reduce Risk Today

Smart Meetings

The most common mistake Howe sees planners make is that they don’t read their contracts. Contracts are self-inflicted wounds,” he says. You have no rights or responsibilities unless they are in the contract.” More : Is Your Event Marketing Plan Ready for GDPR? Do Your Homework.

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Establishing the conference fee, contracting with the venue and locking the dates will require some effort. Use organic and paid digital marketing tactics. In the end, however, you’ll reach far more prospective attendees who will hopefully become attendees. Give attendees a deal on your next event. Sell refund protection.

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Planning Events In 2022: The Pandemic Is Over, But Don’t Plan Like It’s 2019

Endless Events

This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. ” For instance, why do marketers have resources whereas event planners don’t? “Meanwhile, marketers made more money.

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How To Reach The SMERF Market And Book More Recurring Groups

Hotel Engine

But if you want to diversify your hotel’s clientele or fill rooms during the off-season, reaching the SMERF market is an excellent strategy. Even though these bookings are more budget-conscious than your typical business traveler, this market segment does offer many compelling advantages. Versatile Market Sector.

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How to Win a ‘Yes!’ for Renewed Incentive Travel: Meeting Professionals Share Tips

Smart Meetings

Companies looking to reinstate incentive travel also considered the industries of prospective participants in the incentive programs. There were also highly individual considerations for prospective incentive travelers. See also: Contract Negotiation: Post-Pandemic Clauses You Need to Know.