article thumbnail

Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

article thumbnail

Lessons in Event Marketing From Taylor Swift

Convene by PCMA

Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news. RELATED: Academic Conferences Tackle the Taylor Swift Phenomenon Be vulnerable, authentic, accessible. Share true stories about your event, your organization, and the people involved.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Are NFTs the future of event marketing?

Conferences that Work

The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read the full article at Conferences That Work The post Are NFTs the future of event marketing? appeared first on Conferences That Work. Read on to learn why. No related posts.

article thumbnail

The Ultimate Guide to Conferences for Event Planners in 2024

Bizzaboo

We know how hard it can be to find great events to attend, so we’ve made it easier for you. In this post, you’ll find a comprehensive list of the most important event industry conferences that every event professional should attend this year. Don’t see your 2024 conference for event planners on this page?

Planner 105
article thumbnail

The Meetings Show Asia Pacific makes a roaring debut in Singapore 

Travel Daily Media

The post The Meetings Show Asia Pacific makes a roaring debut in Singapore appeared first on TD (Travel Daily Media) Brand TD. In addition, the Events Industry Council (EIC) provided introductory sessions for their Sustainable Event Professional Certificate Course, offered for the first time in the region at The Meetings Show Asia Pacific.

Meeting 90
article thumbnail

3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.

Planner 105
article thumbnail

What to Expect at Cvent Connect 2024 in San Antonio

Smart Meetings

The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda.