article thumbnail

Case Study: Oakland Style Steers the Narrative

Smart Meetings

Concise communication and teamwork heralds a successful event Editor’s Note: Putting an event together is a lot of work. Read More : Oakland: A City Rooted in Community Solution: This required good communication internally and externally. Putting on a multi-day annual event is a higher level undertaking.

Fashion 263
article thumbnail

Marketing Communications Strategy: What It Is and How to Tailor It to Your Company’s Needs ?

Motivation Excellence

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. The Make-Up of Marketing Communications. So what does marketing communications entail, exactly? Just keep them in mind as you read on and learn how to create your own marketing communications strategy.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

START Summit injects innovation into Europe’s startup conference scene

The MICE Blog

Over 80 students fill positions in marketing, communications, PR, legal, finance, administration, content, brands and so on and work on this event almost full time and voluntarily, for which they receive study credits. This role plays a vital part in coordinating communication among all teams. I travelled to St.

article thumbnail

Patience Fairbrother Named Vice President, Talent Attraction??

DCI

Since joining DCI in 2014, she has taken on numerous roles and responsibilities, starting out in public relations and creative services and, most recently, leading our website team as Vice President, Brand & Digital Strategy.    Spearheading the brand and UX/UI strategies for more than a dozen websites and campaigns, Patience’s work has earned (..)

article thumbnail

Conference Branding: The Complete Guide to Event Branding 

Bizzaboo

By consistently using your event’s branding across various marketing channels, such as social media, email campaigns, and websites, you create a sense of familiarity and recognition among your target audience. Email: Email marketing is an effective way to communicate with your attendees before, during, and after the event.

article thumbnail

How to Use Social Proof to Market Your Event

Convene by PCMA

Benefits Over Features Convertize, a company that helps marketers increase sales from their websites using consumer psychology, points out in a blog post that customers care more about benefits than they do about features.

article thumbnail

12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me?” Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated. Promote your event early and often.