Remove Communications Remove Public Relations Remove Social Media Remove Website
article thumbnail

How to Use Social Media to Improve Your 2019 Events

Smart Meetings

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A new survey shows that planners are missing opportunities to connect, sell sponsorships and build community. Here are the internet and social media trends planners need to know for 2019. Risk Management.

article thumbnail

Marketing Communications Strategy: What It Is and How to Tailor It to Your Company’s Needs ?

Motivation Excellence

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. The Make-Up of Marketing Communications. So what does marketing communications entail, exactly? This may include direct email marketing, social media platforms, TV commercials, or print ads.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Conference Branding: The Complete Guide to Event Branding 

Bizzaboo

It involves various marketing strategies and tactics, such as social media campaigns, email marketing, content creation, and advertising. A strong brand communicates professionalism and can instill confidence in potential sponsors, leading to increased revenue opportunities.

article thumbnail

12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

You could promote your event on social media, in industry publications, and through email marketing. Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me? The example below may serve as a helpful reference for website design.

article thumbnail

Branding 101 for Tourism Businesses

Tourism eSchool

You can attract your Ideal Customers without a strong brand, however it makes your marketing efforts so much easier and more successful if you have a clear and consistently communicated brand message throughout your business. What elements make up a Brand? Your Value Proposition. Your Experience. Personality / Tone of Voice.

Tourism 93
article thumbnail

8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Ensure that your website is visually appealing, easy to navigate, and mobile-friendly.

article thumbnail

How to Use Social Proof to Market Your Event

Convene by PCMA

Benefits Over Features Convertize, a company that helps marketers increase sales from their websites using consumer psychology, points out in a blog post that customers care more about benefits than they do about features.