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Basic Travel Marketing SEO: Five Ways to Improve Your Blogs & Content

DCI

For many destination marketers from small DMOs, across generations, SEO (or, Search Engine Optimization), is still a scary topic. As we write blog posts and web content, we hope it will reach audiences, but it’s hard to know what the right approach is for effective SEO. Search engine optimization is just that – optimizing.

SEO 63
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How Tourism Organizations Can Find Inspiration for Content Strategy with AI Platforms

Advanced Travel and Tourism

ChatGPT can generate human-like text based on a given prompt, making it a useful tool for finding inspiration for blog topics, creating outlines for long-form content, and even assisting with quick ideas in case you find yourself battling a bout of writer’s block.

Platform 236
MICE professionals

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Keeping Your Event Website Relevant: Why Regular Updates Are a Must

Traveler's Q

A website is the most significant platform for any organization to showcase its events and communicate with its audience. In this article, we will discuss why regular updates are a must for event websites and how they can benefit the event organizers. You can also create a content calendar to plan and organize the updates in advance.

Website 130
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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

This blog won’t only address revenue initiatives but also cost-cutting measures. However, your organization will earn revenue up to one year early! Use organic and paid digital marketing tactics. Ensure your website has recent blogs, videos, and podcasts highlighting your event. Optimize each for SEO.

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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Using an SEM Strategy.

Audience 233
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Event Planners & Content Curation: Part 1 – Why You Should Be Blogging During the Corona Crisis

PlannerWire

Your greatest source of content for you blog, the inside stories that your readers love, is now drying up. I’ve noticed that many professional event organizers are sharing posts about how the industry is weathering the storm. If other blogs in the event organizer space are doing the same, there’s nothing to make them stand out.

Planner 52
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9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

Boost Your SEO Ranking. Besides building trust and increasing content, UGC can help your SEO. User-generated posts can also increase backlinks to your website, especially if users post about your company on their own websites or blogs. These details can help current and future advertising plans. Be More Than Just a Destination.

Benefits 246