The 5 Surefire Benefits of Co-Op Marketing Programs for Destinations
Dana Communications
APRIL 25, 2022
For DMOs and CVBs promoting their own corner of the world to travelers, it may sometimes seem like the budget you’re granted just isn’t enough to accomplish all of your goals. With co-op marketing campaigns, destinations are free to take a deeper dive into stories that focus on and pique segmented traveler interests.
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