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The 5 Surefire Benefits of Co-Op Marketing Programs for Destinations

Dana Communications

For DMOs and CVBs promoting their own corner of the world to travelers, it may sometimes seem like the budget you’re granted just isn’t enough to accomplish all of your goals. With co-op marketing campaigns, destinations are free to take a deeper dive into stories that focus on and pique segmented traveler interests.

Benefits 203
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Travel Management with an Eco-Conscious Approach

Traveler's Q

In an era where the environmental impact of our choices comes under increasing scrutiny, sustainable travel has moved from a niche consideration to a necessary approach for both leisure and business travelers. This guide delves into the practical steps to effectively integrate sustainability into your travel plans.

MICE professionals

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Top Business Travel Trends Coming in 2024

Smart Meetings

WTP’s Frank Harrison Shares the Top Three Business Travel Trends for the Coming Year Frank Harrison As the travel industry around the world continues to recover post-pandemic, new business travel trends have emerged that meeting professionals will have to master to optimize attendance. How do they ensure cybersecurity?

Trends 253
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Amplifying Your Event Promotion: How to Use Automated Email Campaigns for Maximum Impact

Traveler's Q

However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages.

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Understanding the Benefits of Agritourism

Solimar International

Discover the perfect experience for foodies, climate-conscious travelers, and those seeking genuine connections with the people and places they visit. They actively promote and support local food systems, which inherently fosters greater sustainability compared to industrialized agriculture. What Is Agritourism?

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9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

Destinations can gain a massive advantage by encouraging travelers to share their experiences with others. With that in mind, let’s look at the main benefits of user-generated content and what it means for your company. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages.

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Traveling with a Purpose: Marketing Strategies Supporting Charitable Causes

Dana Communications

In this way, the act of pampering oneself benefits the greater community. To engage younger demographics, try promoting cause marketing campaigns on social media. Essentially, this suggests that consumers are willing to give the benefit of the doubt to brands that are seen to be making an effort to do the right thing.

Marketing 192