Smart Meetings
MARCH 4, 2024
Smart Meetings founder Marin Bright built her career in hospitality, first in luxury hotels at Mandarin Oriental and then in the meetings and events B2B publishing industry. The seeds of that powerful community were planted nine years ago in a ballroom at The Ritz-Carlton, Denver. She loved everything about the business.
Convene by PCMA
MAY 19, 2023
New Audiences, New Preferences Freeman’s Q1 2023 Trend Report revealed there’s been a paradigm shift since 2019: In a span of only 18 months, the average age of B2B event goers dropped from 51 to 45. Bread-and-butter industry terms such as “trade show,” “exhibits/exhibitors,” “education” and “booths.”
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Social Tables
SEPTEMBER 14, 2021
Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. How do you engage an audience?
Bizzaboo
SEPTEMBER 20, 2023
Now more than ever, sustainability is top of mind for event planners because it’s a top priority for event attendees. It doesn’t matter if you’re hosting a team summit, client meet-and-greet, or large trade show — attendees want to participate in events prioritizing a safe, healthy planet. 1 priority, and 31.2%
Social Tables
JANUARY 27, 2021
EMS is an industry-leading event planning conference, and it describes itself as “the event industry’s mega-show,” which “brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, trade show organizers, event strategists, experience designers, event technology gurus and more.”
The MICE Blog
SEPTEMBER 9, 2021
VOK DAMS is a great example of an event agency that has been successfully implementing virtual and hybrid event strategies for the past 18 months. One of the major advantages of virtual and hybrid events is the availability of accurate data that can help with event feedback and evaluation.
Convene by PCMA
JANUARY 12, 2023
Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.
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