Convene by PCMA

JANUARY 19, 2024

It could be that some ideas require resources from a partner or sponsor to execute. The more targeted and closely aligned with prospects’ interests campaigns are, the better. Organizers who personalize their events will reinforce loyalty and grow revenue by making prospects more likely to attend, recommend, and come back.

Prospect 52

Prospect Public Relations B2B Audience 52

Stova

JUNE 8, 2023

Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. We know in-person B2B attendees are in decision-making mode. Educate customers and prospects? For example, how many quality prospects will you add to your database? Surely, we can do better than that!

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Stova

MAY 11, 2023

The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Effective B2B trade show marketing begins well before the opening session and extends long after the show floor closes. Post-event, reach out immediately and show prospects you heard what they had to say.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Eventtia

MAY 13, 2022

In this article we’re going to walk you through exactly that, explaining the different online event sponsorship offerings, how to structure them into packages, and most importantly, how to pitch this to your sponsors. Your event sponsorship package is essentially a pitch on why potential sponsors should choose you. Let’s get to it!

Online 62

Online Sponsors Events B2B 62

Bizzaboo

NOVEMBER 7, 2022

According to Bizzabo data, 97% of B2B marketers believe in-person events play a critical role in achieving business outcomes. Meanwhile, Forrester found that B2B companies allocate as much as 40% of their budgets to events ! Educating prospects. Want to encourage networking and contact sharing between attendees and sponsors?

Social Media 98

Social Media Registration Sponsors Events 98

Traveler's Q

SEPTEMBER 7, 2023

Some best practices to keep in mind include leveraging social media to build buzz around your event, partnering with relevant influencers and sponsors, creating compelling content that engages your audience, and conducting timely market research. It may also highlight important individuals involved, such as guest speakers or event sponsors.

Social Media 130

Social Media Promotion Media Marketing 130

Social Tables

FEBRUARY 13, 2017

In addition to being a great way to garner new clients, it also is a way for prospects to be more or less pre-qualified by those who know your work. This works especially well for building your B2B brand in your industry. Look into local industry associations that you can be a part of and volunteer to sponsor one of the events.

Event Planning 99

Event Planning Social Media Vendor B2B 99

Convene by PCMA

AUGUST 25, 2021

Successful virtual events that are driving sponsor revenue. Producing high-quality virtual events and keeping sponsors. Flipping our 2,000-person, 34-country, 450-booth B2B trade show to a virtual format. Staged three in-person B2B events! Not having to cancel a single event. Producing our gala in a fully virtual format.

Virtual Events 98

Virtual Events Contracts Contracts Trade Show 98

Maritz Global Events

NOVEMBER 4, 2019

According to a new report from the Center for Exhibition Industry Research (CEIR) , of 200 show executives and 728 exhibitors, sponsorships make up roughly 20 percent of B2B tradeshow revenue. 33% sponsored an email blast to the attendee list. 23% sponsored an onsite banner. 33% sponsored an email blast to the attendee list.

Sponsors 45

Sponsors Trade Show SEO Registration 45

Bizzaboo

AUGUST 24, 2022

The long answer includes incorporating feedback from your attendees, closely measuring event ROI , and learning from other successful examples of real-life B2B event marketing ideas to inspire your own. The short answer is to create a compelling event marketing plan. What is event marketing? Source: Lean Startup. Source: ISFA.

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52

Social Tables

DECEMBER 1, 2021

Marketing that exists for marketing’s sake alone may turn prospective consumers and event attendees away; it may be viewed as “too salesy.” Ask vendors, sponsors, speakers, and attendees to post content on the Facebook event page instead of creating their own. Post information-rich content and useful tools.

Promotion 88

Promotion Social Media Vendor Audience 88

Bizzaboo

OCTOBER 3, 2023

According to 19% of the 1,757 event organizers surveyed for our State of in-person B2B conferences report , increasing attendee engagement is the highest priority for their company as they plan their next conference. What other technology is my organization using to capture customer and prospect data?

Audience 59

Audience Event Apps Registration Attendee 59

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% American Express Global Business Travel New York, NY American Express Global Business Travel (Amex GBT) stands as the world’s premier B2B travel platform, offering software and services to oversee travel, expenses, and meetings/events for companies globally.

Management 98

Management Events Advertising Consulting 98

Bizzaboo

AUGUST 24, 2023

Personalized communication can increase engagement rates and make prospective attendees feel valued. Maximize partnerships and sponsorships: Collaborate with industry partners, sponsors, or local businesses to expand your event’s visibility.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Stova

MARCH 16, 2023

According to Aberdeen : “Prospective buyers emit signals of their purchase intent. To transform their buying experience, prospects must be engaged at the right moment, and with the most appropriate message and content.” For events geared toward sales (revenue) generation, this could refer to buyer intent.

Events 40

Events Technology Technology Consulting 40

Social Tables

MARCH 23, 2023

To prospect: Community networking events, membership drives, and corporate open houses can help businesses locate new prospects and expand their audience reach. Build better relationships with other companies in your market by partnering with your local Chamber of Commerce to sponsor and host regular networking events.

Retreat 78

Retreat Seminar Remote Events 78