Smart Meetings

DECEMBER 8, 2023

She will manage a team that promotes sales and services for planners booking meetings and events in Warren County and work to prospect and generate new business relationships to achieve booked business and overnight room goals. She earlier served as membership manager for the Lake George Regional Chamber of Commerce.

B2C 260

B2C Hospitality B2B Tourism 260

Convene by PCMA

DECEMBER 26, 2023

As such, I will leverage the power of in-market influencers in our international campaigns to effectively localize content, engage prospects, build brand equity and increase conversions. “I .” — Anjia Nicolaidis, group director, international strategy Today, an event brand is less about what we say it is and more about what others are saying.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. ” A modern, open platform designed for scale Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform built for managing events of all sizes, types, and formats.

Event Technology 116

Event Technology Platform Technology Technology 116

Gavel International

DECEMBER 4, 2023

These are the types of questions to ask when creating buyer personas, especially for business-to-business (B2B) efforts. Business-to-business (B2B) pain points arise in their working life, not their personal life. Typically, these prospects must find a solution to the pressing problems to benefit their organization in some way.

B2B 52

B2B Prospect Automation Social Media 52

Convene by PCMA

OCTOBER 18, 2023

Most recently, she worked at the Cambridge Innovation Center in Philadelphia, where she built relationships with existing and prospective tenants, managed vendor partnerships, and more. He presently serves as director, B2B Management at the Vienna Tourist Board.

B2B 52

B2B Prospect Vendor Tourism 52

Smart Meetings

AUGUST 19, 2022

Here is how each one of these components plays a role: Connecting: Events help source new prospects and source valuable feedback about your products and the challenges your customers are facing. A truly successful event is a combination of connection, community, collaboration, relationships and amplification.

B2B 246

B2B Events Trends Attendee 246

Smart Meetings

FEBRUARY 27, 2023

Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues. In the end, however, you’ll reach far more prospective attendees who will hopefully become attendees.

Conference 279

Conference Sponsors Trade Show SEO 279

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. B2B companies, however, stayed away because of the costs, inflexibility, and lack of targeting options. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

FEBRUARY 13, 2023

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Building and nurturing a database can’t be rushed in the name of meeting immediate registration goals, especially without alienating a high percentage of new prospects.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Gavel International

APRIL 17, 2023

Reading Time: 7 minutes Business-to-business (B2B) selling has its own unique set of challenges such as long sales cycles and buyers that are already well-versed in the market. Here are five proven high-growth sales strategies to attract more qualified prospects and win new customers.

Prospect 52

Prospect B2B Social Media B2C 52

Smart Meetings

APRIL 7, 2023

They want their own journey and event organizers need to bring prospects to them. When it comes to mergers and consolidation, the two big ones that recently closed— Informa’s acquisition of B2B Events company Tarsus in early March for $940 million and Blackstone’s acquisition of Cvent for $6.4 The same goes for sponsors and exhibitors.

Travel 246

Travel Travel Banking Hospitality 246

Convene by PCMA

APRIL 24, 2023

Our messaging needs to reassure prospects that “We hear you” — we know what trends are big in your industry or profession right now, what challenges you’re facing, or what advantages you’re looking to gain by attending this event. To tap into those motivations, we must first demonstrate that we know what they are.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. ” A modern, open platform designed for scale Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform built for managing events of all sizes, types, and formats.

Event Technology 69

Event Technology Platform Technology Technology 69

Smart Meetings

JUNE 5, 2023

We are constantly looking for ways to drive efficiency, to remove friction from the guest experience, to make the working environment more appealing for prospective future associates and to drive efficiency for our owners,” said Capuano. The very definition of diversity was being expanded beyond what you could see, however.

Technology 246

Technology Technology Planner Hospitality 246

Convene by PCMA

JULY 21, 2023

This information also can be used to keep event stakeholders, like exhibitors and exhibitor prospects, up to date with an accurate and compelling data story. Prospects want to know who else is going to an event, why they’re going, and what they’re saying about it. Build out an ecosystem of in-market multipliers.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JANUARY 19, 2024

The more targeted and closely aligned with prospects’ interests campaigns are, the better. Organizers who personalize their events will reinforce loyalty and grow revenue by making prospects more likely to attend, recommend, and come back. It could be that some ideas require resources from a partner or sponsor to execute.

Prospect 52

Prospect Public Relations B2B Audience 52

Gavel International

AUGUST 3, 2021

Seventy-eight percent of B2B marketers report that referrals capture good or excellent quality leads. (1). Eighty-four percent of B2B decision-makers use a referral at the outset of the buying process. (2). When a prospect begins the buyer’s journey with a business on a positive note, they are more likely to purchase from them.

B2C 52

B2C B2B Incentives Prospect 52

Stova

MAY 11, 2023

The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Effective B2B trade show marketing begins well before the opening session and extends long after the show floor closes. Post-event, reach out immediately and show prospects you heard what they had to say.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Convene by PCMA

NOVEMBER 6, 2023

Exhibitors were both thrilled to get exposure with so many prospective Central and South American customers who hadn’t previously attended the event and disappointed that they didn’t have enough Spanish speakers and international sales staff in their booths. Ken Holsinger is senior vice president of strategy at Freeman.

Marketing 59

Marketing Marketing Public Relations B2B 59

Stova

APRIL 6, 2023

Though event technology has changed drastically in the last decade, there’s no denying that in-person interactions remain the most impactful way for marketers to forge, build and nurture meaningful relationships with prospects and customers. That’s why focusing on trade show ROI is incredibly important. Build media connections.

Trade Show 52

Trade Show B2B Prospect Social Media 52

ITA Group

JANUARY 28, 2021

In fact they go on to say, “To succeed, B2B marketers and channel leaders must embrace techniques that will measure the expanding ecosystems' influence on the entire buyer's journey and not just the transaction.”. The report addresses the importance of ecosystems, measurement and the impact a buyer’s journey has on the entire process.

B2B 105

B2B Certification Prospect Audience 105

Gavel International

JULY 6, 2021

Did the prospect choose a different solution? Was the prospect really as qualified as I thought they were? Salespeople have a great deal to juggle: finding new opportunities, qualifying these prospects, building relationships, and keeping current customers engaged. Enhance Prospecting and Qualifying Skills.

Prospect 52

Prospect Automation B2B Social Media 52

Gavel International

MAY 25, 2021

The unstructured nature of a sales career extends to how salespeople interact with prospects, with 68 percent choosing to skip a formal sales process. (1). When it comes to B2B sales, closing a sale will take time. A planned-out sales process considers the stages of the buyer’s journey and how prospects move through it.

Prospect 52

Prospect B2B Automation Benefits 52

Travel Daily Media

JULY 20, 2023

TD: Which countries are your main source markets and what are the prospective ones? TD: What can Qatar offer to B2B (travel and trade clients in Asia)? How are you planning to target the B2B market? The visa application process for all other nationalities is simple with the refreshed Hayya platform.

Tourism 62

Tourism Tourism B2B Trade Show 62

Convene by PCMA

SEPTEMBER 19, 2022

First, don’t fall into the trap of adopting a “recovery” mindset — you’ll not only waste budget dollars trying to reactivate prospects lost in The Great Reshuffle instead of finding new leads, you’ll waste time trying to recreate the same events as in 2019 rather than creating ones that better align with the changes our industries have experienced.

Marketing 52

Marketing Marketing Public Relations B2B 52

Convene by PCMA

JUNE 30, 2022

For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees. Our audiences’ personal values have the potential to impact event attendance in other ways, too. RELATED: Download the 5W PR Consumer Culture Report.

Public Relations 52

Public Relations Audience B2B Prospect 52

Social Tables

FEBRUARY 13, 2017

In addition to being a great way to garner new clients, it also is a way for prospects to be more or less pre-qualified by those who know your work. This works especially well for building your B2B brand in your industry. Here are some of the ways we make sure to stay on people’s minds. Volunteer Your Time.

Event Planning 99

Event Planning Social Media Vendor B2B 99

Meeting Tomorrow

APRIL 17, 2019

Events focused on client outreach and acquisition, especially in B2B settings, often have more tangible milestones of success. Use this as a benchmark to compare how your new prospects obtained from your event stack up against your current customers. Hopefully, you’ll come away from the event with more valuable prospects.

Social Media 83

Social Media Prospect Events Promotion 83

Eventtia

APRIL 19, 2023

Not only the event invitation needs to be compelling and motivate prospective attendees to attend, but it must also be effective in conveying the details and purpose of the event, and finding the right balance between the two can be easier said than done.

Networking 62

Networking Prospect Benefits Events 62

Bizzaboo

NOVEMBER 7, 2022

According to Bizzabo data, 97% of B2B marketers believe in-person events play a critical role in achieving business outcomes. Meanwhile, Forrester found that B2B companies allocate as much as 40% of their budgets to events ! Educating prospects. In most cases, it’s the first thing prospective attendees and stakeholders see.

Social Media 98

Social Media Registration Sponsors Events 98

Eventtia

MAY 13, 2022

The only difference this time is that it’s done via video conferencing and a B2B matchmaking feature that you’d get from an online event platform like Eventtia. It means that sponsors can engage with prospects when the interest is high and offer the right solutions to the right people. Structuring your sponsorship packages.

Online 62

Online Sponsors Events B2B 62

Stova

APRIL 20, 2023

Events historically take the largest slice of the annual B2B marketing budget. Here’s how it works: Picture an attendee walking by a meeting room where some of her top prospects are gathering. With apps in hand, attendees can provide feedback as soon as a session ends. Why are event apps getting so much attention?

Event Apps 52

Event Apps Registration Networking Events 52

Maritz Global Events

NOVEMBER 4, 2019

According to a new report from the Center for Exhibition Industry Research (CEIR) , of 200 show executives and 728 exhibitors, sponsorships make up roughly 20 percent of B2B tradeshow revenue. In the end, however, you’ll reach far more prospective attendees who will hopefully turn into attendees. 32% underwrote printed signage.

Sponsors 45

Sponsors Trade Show SEO Registration 45

Social Tables

DECEMBER 1, 2021

Marketing that exists for marketing’s sake alone may turn prospective consumers and event attendees away; it may be viewed as “too salesy.” According to Bizzabo’s 2019 Event Marketing Report, 82% of all surveyed B2B marketers believe that “attendee engagement is an important KPI for event success.”

Promotion 88

Promotion Social Media Vendor Audience 88

Alcor Mice

APRIL 24, 2021

Knowing your industry and its current trends can help you better understand the expectations and demands of your prospective clients. With this understanding, you can decide if you want your event to be a business to business (B2B) or a business to customer (B2C) event.

Vendor 52

Vendor B2C Preparation Events 52

Alcor Mice

APRIL 29, 2021

At this stage, you should also start requesting proposals and quotations from your prospective vendors. For attendees in the B2B sector, weekdays might be the best time. Once you’ve done this, go down the list and further break down the needs from each of these departments.

Vendor 52

Vendor Registration Advertising Preparation 52