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What is B2B Event Marketing?

Bizzaboo

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

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Event Registration: Everything You Need To Know About Ticketing for Events

Bizzaboo

Event ticketing and registration are the first — and perhaps most important — opportunities to impress attendees with a seamless, personalized experience and set the stage for a successful event. Luckily, according to Bizzabo’s The state of in-person B2B conferences report , 61.7% of event organizers have seen growth in registration.

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Better Event Networking With Mixtroz

Endless Events

If networking is your thing, then this episode will certainly excite you. Before we jump on the topic of bette event networking with Mixtroz, let’s hear about the story. “When it became time to network, the event organizers suggested going up to someone with the same colored dot on their name tag as me.

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How Events Can Mimic Private Membership Networks

Convene by PCMA

Courtesy Tech Ladies) Professionals, especially Gen Z, seem hungry to be a part of private networks that often vet their members and offer exclusive benefits. Ensure networking isn’t confined to traditional spaces or just the days of the event. Offer on-demand content for registrants after the conference.

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Why a Strong In-house Event Planning Team Is Crucial for B2B Conference Success

Bizzaboo

It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success.

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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations.

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Bizzabo Named a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023

Bizzaboo

Today, we’re incredibly excited to share that Bizzabo has been recognized as a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 report. They value the breadth of its capabilities and call out its wearable tech and in-person networking as unique.”

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