article thumbnail

Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good β€” everywhere. It’s a source of truth.

Website 111
article thumbnail

12 Tips to Leverage Artificial Intelligence Tech in Sales and Marketing

Gavel International

Implement Chatbots Add chatbots to your website, apps, and social media platforms to engage visitors and capture leads. Guide visitors and defined prospects through the sales funnel by providing information, addressing pain points, or offering incentives (e.g., Experiment with generative AI to create innovative content and narratives.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Pain Points Are Essential for Creating Buyer Personas – and How to Identify Them

Gavel International

Typically, these prospects must find a solution to the pressing problems to benefit their organization in some way. Support – The prospect and their team do not have the tools they need to do their job well. THE DIFFERENT TYPES OF PAIN POINTS Pain points refer to the problems that customers face in the industry or market you serve.

B2B 52
article thumbnail

Unlocking The Secrets Of Social Media Marketing: A Comprehensive Guide To Promoting Your Event

Traveler's Q

Build A Professional Event Website Building a professional event website is key to managing and organizing successful events. The website should not only look great, but it also needs to have informative and engaging content. The website should include the event details such as date, time, venue, and registration link.

article thumbnail

5 Lessons Strategists Would Share About Digital Paid Media Campaigns, If You Let Them

DCI

It’s so much more than banner ads on a website. And remember, when prospective travelers search and arrive at your destination – online, of course – be sure the experience is engaging, convenient, and straightforward. Landing on a messy DMO website is akin to landing at an airport where nothing works right.

Media 99
article thumbnail

Top 27 Event Marketing Tools for Working Smarter

Bizzaboo

Project management software also allows you to automate and scale your event strategy so you don’t have to reinvent the wheel for every event. Automate reminders for deadlines and receive notifications when tasks are completed. Here are three powerful tools that will remove some of the biggest headaches of event planning.

article thumbnail

Navigating Sales Pipelines: Preventing Lead Abandonment and Speeding Up Sales Cycles – Part 1of 3

Gavel International

Did the prospect choose a different solution? Was the prospect really as qualified as I thought they were? Salespeople have a great deal to juggle: finding new opportunities, qualifying these prospects, building relationships, and keeping current customers engaged. Enhance Prospecting and Qualifying Skills.